AST Jan 2020 Magazine AST Jan 2020 Magazine | Page 63

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when
using
prevent
bad customer experi- derful experience
Jan/Feb 2019
- Edition
40
your business’ products and
ence.
services.
There are instances where soft-
ware can flag valid IDs be- About the Author-
cause of wear and tear or fail to
Gil Artmoore, is a budding IT/
authenticate legitimate cus-
Tech writer with decades of expe-
tomers because of data misin-
rience working in various IT de-
terpretations.
partments large and small.
When such failures occur, a He is eager to share the experi-
trained professional can make ences, and insights he has gained
corrections and even train the over the course of his career.
computer to make better
computations in the future.
By inputting new data
into the system, the trained
professional improves the
model.
This, in turn, leads to great-
er accuracy and greater ef-
fectiveness at detecting
fraud while also ensuring
that customers enjoy a won-
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