Conferences & Events
Membership: Federations & Trade Associations
Membership: Individual Member Associations & Professional Bodies
Case study: Increasing attendees by differentiating an annual event - ECCO Congress
Increasing congress revenue with a hybrid element
Highlights
Identifying what new and existing members will truly value from membership
Efma in the new reality – how to reach greater representation and influence in the global context?
Case study: Using social media to its full capacity and deriving value from it
How to use measurement to effectively harness social media success in your Association
Re-vamping programme by revamping committees
Introducing programme features to attract new delegate groups
Examining the location and timing of the event
Getting the message out there by using effective communications
Evaluating your impact
Offering “value for money” to your members
How can associations address this demand and meet members’ expectations with existing resources?
Reviewing the match between associations’ portfolio and strategy and members’ needs
Identifying steps to be implemented to meet the challenge and develop 'tailor-made' tools to focus on member needs
Using member satisfaction as a valuable marketing tool to attract new members
Achieving a larger social media following than member base with niche and high quality content
Developing a social media strategy that works for you and your members
Defining metrics to prove the success of social media and value to the organisation
Ensuring content is disseminated internationally in different languages
Creating engagement and quality conversations
Marketing the hybrid aspect of the event without cannibalising face-to-face market
Special features to engage the virtual audience
Impact on overall congress revenue and future plans
Why did we decide to expand globally?
What strategy and which markets did we identify and why?
How we set-up offices/identified regional managers?
How we manage the different cultures?
What are the different cultural expectations?
What challenges we faced while expanding and what we would do differently?
The importance of linking your Association goals with social media
Return on Investment - How and what metrics to measure
How often you should measure your metrics
Reviewing and taking action from your social media successes