Contents
September 2018
3
Association Event Manager
ABPCO
5:
Editorial
Managing editor:
Paul Colston
Business
Managing director:
Julian Agostini
Group publishing director:
Liz Agostini
Senior designer
Mana Assoudeh
Production controller
Elizabeth Nixon
Subscriptions
Circulation manager:
Bret Weekes
ABPCO co-chair Jo Powel presents a new platform for
ABPCO
6:
Forward planning: ABPCO's new leadership sets out its
vision for the future.
Case Study
8-9:
A destination on the move for
association business and a medical case
study from the Sage Gateshead.
Research
10-13: The Association of Association Executives releases the
results of its new research, culled from responses from 71 of its
members.
Metrics
14-15: Top tips: Ten KPIs for measuring
attendee satisfaction from the guys at
Bizzabo.
Budgeting
16: Joanna Lunn with some upfront budgeting advice from
the venue front line.
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Case study
17: Cvent helps sow the event tech nutrients
for success for the International Fertiliser
Association's series of conferences
Views expressed are not
necessarily those of the
publisher. Gallery
No part of this publication
may be reproduced
without the express written
permission of the publisher. 18: ABPCO's London summer get-together
and AGM in pictures, courtesy of VisitBerlin.
Printed by Pensord
Anatomy
of a delegate
Association Event Manager continues
in this edition refl ecting best practice in
this important event industry niche.
We off er case studies from Newcastle
and from Cvent and off er plenty of tips
from Bizzabo on measuring attendee
satisfaction.
Th ere is also sound budgeting
advice from the event sales manager at
London’s Victory Services Club.
We also hear from the new co-chairs
at ABPCO all about their strategic
plans, as well as refl ecting some of
the fun and camaraderie from the
organisation’s recent AGM in photos in
our Gallery.
Another expert voice from the event
tech side comes from event agency Live
Union’s Jez Paxman, who attempts
to ‘get under the skin’ and give some
sound advice for understanding client
expectations and then delivering what
they really value.
For more than the taster tips from
Paxman’s Live Union research, check
out the agency's White Paper, Anatomy
of a delegate, on eff ectively understanding
delegate needs.
Visit: www.conference-news.co.uk/aem
Paul Colston
Managing editor, Conference Portfolio
Mash Media Group