Cover Feature
trademark
shorts.
The event has put a focus
on technology in an attempt
to change the perception many
Moove along, nothing
to see here
people have of the dairy industry.
A Skills Studio in one hall is aimed at
encouraging students to get involved,
highlighting technological developments
of the hall, in exchange for their whole within the agricultural sector. Recruitment
network of attendees.” is a problem for the dairy industry, says
Knight, and he hopes that DairyTech can
Short supply
provide a piece of the solution.
Brexit is just as contentious in
DairyTech, at agriculture as it is within
least, seems hospitality and events,
to be strong
evidence for the
too. The government’s
“The
majority
of trade
associations
don’t
think of
themselves
as event
organisers.
What they perhaps
don’t realise is they
already have the
difficult bit –
the network.”
proposed £30,000
DIY approach. RABDF minimum salary for has generated loyalty migrant workers, and trust with its which is now being exhibitors, by using revaluated, would have 2030’. In it, he also touched
the money had devastating effects upon the applications of mobile apps
generated
from the
event to
lobby for the
who delivered a keynote
about the future of farming
called ‘Dairy Vision for
on agriculture. On top of this,
new regulations in the
government’s Clean
Air Strategy
which help farmers measure the
output of their animals, and
genetics. “Genetics is a
huge opportunity to
mean that increase yield per
government. This, in turn, farmers may cow and reduce our
has seen the profile of the event have to apply environmental
dairy industry to
grow year on year. The 2020 edition even for production
attracted a celebrity farmer: Glastonbury permits by 2024.
Festival founder Michael Eavis, who we
catch poking around the show floor in his
This was pointed
out by John Allen, owner of Kite Consulting,
footprint,” he says.
There are
all kinds of
unexpected
surprises at
DairyTech, and
a strong sense of
community as we walk
around the packed show
floor. Other trade associations
would do well to take notice:
although RABDF has a long history, it is
the hard-won loyalty of its members, not
AEN has some serious
tractor envy in the
‘machinery hall’...
the depth of its pockets, which have made
DairyTech such a success. Going it solo
could be the answer, then – but a little
help from your friends goes a long way.
www.aenetwork.co.uk
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