Association Event Network March 2020 | Page 17

OPEN ARMS Dubai Association Centre Written by Paul Colston The new Dubai Association Centre is providing global associations with a gateway to some of the world’s fastest growing economies THE CITY OF DUBAI is staking a claim as impact associations can have one of the world’s best for association on professionalism, training business, with the opening of the Dubai and standards, ensuring Association Centre. their respective sectors This new hub is found inside the Dubai and industries are able World Trade Centre, and offers registered to effectively support global associations a base from which they the customers and can do business in the Middle East and end users they beyond. It was inaugurated at the Dubai serve. They can Association Conference, which took place leverage their on 8 December 2019. expertise, especially in an environment The Dubai Association Conference was held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid 17 His Excellency Hamad Buamim added: where innovation and future-readiness are “Associations need the right ecosystems critical. in place that can support their success and The conference featured a session growth – that is what we are doing with Al Maktoum, Crown Prince of Dubai and delivered by Geneviève Leclerc, CEO the Dubai Association Centre as we build chairman of Dubai Executive Council. and co-founder of #Meet4Impact, which and grow the association community in explored how associations could improve the region. Through DAC, we are providing their value proposition. a framework for international and The first session on day one of the two-day conference, which took place under the theme ‘The Societal Impact There was also a keynote by Patricia of Associations’, was addressed by His V. Blake, chair of the American Society presence in the UAE and conduct business Excellency Helal Al Marri, director general of Association Executives. She shared in the Middle East.” of Dubai’s Department of Tourism and examples of projects and activities that Commerce Marketing and Dubai World associations have created, and which had a Trade Centre, and His Excellency Hamad big impact around the world. Buamim, president and chief executive Emirates pilot Bakhita Almheiri also officer of Dubai Chamber of Commerce delivered a keynote which demonstrated and Industry. They discussed the growth how young Emirati females were breaking of the conference and also the critical role down barriers and leading the country and associations are playing in driving change region into a new era of impact. in the region and globally. His Excellency Helal Al Marri said: professional associations to establish a Other high-profile speakers and panellists attending the conference “Around the world, especially in markets included ICCA CEO Senthil Gopinath and where they have a well-established managing director of Global Destination presence, we repeatedly see the positive Sustainability Index, Guy Bigwood. www.aenetwork.co.uk Association leaders in discussion at DAC