Association Event Network March 2016 | Page 8

Case Studies 8 March 2016 The team delivers for the Toon As NewcastleGateshead Convention Bureau waved goodbye to a busy 2015, staff looked forward to an even more successful year ahead Associations are a significant contributor to the meetings and events industry, as well as the local economy, in NewcastleGateshead. In 2015 alone, NewcastleGateshead Convention Bureau bid for and won 11 association conferences welcoming 3,230 delegates to the region, contributing an estimated £1.8m to the local economy. NewcastleGateshead Convention Bureau’s Conference Ambassador Programme success has been recognised by industry professionals with the Convention Bureau recently being awarded Best Industry Partnership at the 2015 Association of British Professional Conference Organisers (ABPCO) Annual Awards for Excellence. Looking forward to the year ahead, NewcastleGateshead Convention Bureau has association conferences secured up until 2018 - with high profile associations such as the British Academy of Management, the British Microcirculation Society and the Association of Law Teachers coming to the region in 2016. It’s not just large associations NewcastleGateshead can cater for though, the destination also attracts a variety of smaller associations including the Association of German studies coming to NewcastleGateshead in August. Association conferences and events secured so far for 2016 bringing an estimated £1.9m to the local economy. Paul Szomoru, head of business tourism CN_02.16_AEM.indd 8 at NewcastleGateshead Convention Bureau, said: “Attracting associations to NewcastleGateshead is a key element of the work that we do. Our strategy is intrinsically linked with our inward investment team, focusing on our three key sectors of strong economic growth and academic excellence; creative and digital, science and healthcare, as well as offshore and marine. “We have a fast growing technology sector with leading technology and creative companies such as Ubisoft, Eutechnyx and FSTE 100 company Sage Group plc based in the area. We have pioneering research facilities such as the International Centre for Life and the National Centre for Ageing Science and Innovation, breaking ground in science and healthcare. NewcastleGateshead is also only one of six Centres for Offshore Renewable Engineering (CORE) in England. Home to the world’s most advanced steel tube facility, the Offshore Renewable Energy Catapult and soon to open in 2016 is the Neptune National Centre for Subsea and Offshore Engineering, bringing together industry and academia. “We’re also proud to have two leading universities. Newcastle University is ranked in the top 1% of universities in the world, is number one in the UK for computer sciences and Northumbria University is spearheading the way in computer forensics and security. “Our team has an excellent relationship with the leading institutions and businesses. We seek to thread together the key academics, researchers, industry experts and conference organisers, supporting in the creation of outstanding conferences and events. “Our Conference Ambassador Programme, created in 2002, is designed to help academics, professionals, researchers and business leaders to bid and stage inspiring conferences in NewcastleGateshead. In the first 10 years we delivered 120 conferences and events through the programme, welcoming 37,000 delegates to the region and boosting the economy by an estimated £65m. “In 2014 the Conference Ambassador Programme was re-launched, in partnership with Newcastle University, refreshing our strategy and approach to create an even more successful programme.” 18/02/2016 09:56