ABPCO
6
June 2018
“Whatever type of
PCO or supplier
you are, it should
be your focus
to make your
event the best it
possibly can be”
It shines through in the details as
much as the overall experience and
it is what we must all strive for in
our association events. It doesn’t
matter what budget you are working
to or the limitations of what you
can offer, excellence is knowing you
have done everything possible to
make the most of what you have and
delivered to the absolute best of your
professional ability.
You said, so we have planned!
Survey shows ABPCO delivers on membership needs as explained by
ABPCO association director, Heather Lishman
The most important thing for any association
or business, is to understand its customer
expectations. ABPCO’s annual engagement
survey helps it to understand precisely what
members value, and always gives us excellent
ammunition to learn what we can do better.
It really is a catalyst for improvement; a
platform for change.
This year we changed the questions to
really get to grips with how our purpose and
values are perceived by the membership, and
how we can develop these for the future.
The results demonstrated ongoing success
and a high level of satisfaction among our
members, as can also be evidenced by the
ongoing growth in membership and the
exceptional retention figures. The feedback
was used to review the association’s plans and
strategy for the year ahead during the annual
executive board meeting.
ABPCO’s decision to join forces with
Mash Media to deliver bespoke content for
AEM is just one of our plans for the next
year. Among others is a decision to create
a member-centric website with far greater
membership resources, including wider
learning opportunities. This investment will
be supported by fresh campaigning across
topics of interest to the whole industry; fresh
video content; new industry partnerships and
an ongoing, focused and relevant education
programme.
Findings in the survey showed:
• 90% believe ABPCO achieves its purpose
of enabling human enrichment
• 92% believe ABPCO values excellence and
delivers on its desire to lead industry best
practice.
• 73% believe ABPCO values learning and
encourages knowledge sharing.
• 72% believe ABPCO values belonging and
connects its members.
• 71% gave a 9 or 10/10 when asked how
likely they are to recommend ABPCO.
The results demonstrate ABPCO is truly
delivering for members, which is ultimately
the greatest measure of our success.