July 2016
Strategy
9
Using creative problem
solving strategies to
improve your events
by Caroline Fryer Bolingbroke
How do you attract delegates
to your events and how can you
improve the experience for them
so that they want to return? There
are hundreds of creative thinking
and problem solving strategies
which can help you think differently
and improve your event. Reverse
brainstorming is one simple fun tool
you can use in your team.
1. Identify the issue – then
reverse it. ‘How can we ensure
people will really hate our annual
conference?’
key value towards your events.”
The key points identified by Sweales are:
Be social, don’t hard sell - social media is all
around two-way conversation. People don’t
use social media to be sold to, they use it to
listen, engage and keep up to date on matters
that are of interest to them.