Social media
In this modern time and age, social media is being used all around the globe by
people of different ages. You can hardly find anyone who is not aware of what
social media is. With the constant growth of the technology industry, who is to say
that there would not be any new social media tools coming out soon…
Influence of social media
1. Types of social media?
Facebook, Twitter, Youtube, Instagram, Blogs,
Foursquare
2. Why do people use social
media?
Social media is mainly used by people
around the world to stay connected
with their family members, relatives,
friends or even to meet and get to
know new people. It makes it easier
for them to keep in touch with one
another. It is also a platform for users
to keep themselves up to date with the
latest news, trends, and everything that
is happening in and around them even
within minutes of it actually taking
place. From the latest world news to
the most recent celebrity break ups,
users will be updated in an instant.
3. Why are more and more businesses using social
media?
Social media allows businesses to connect to their
customers easily and proactively, allowing them to
build a better relationship. This will allow them to
have a better understand of the needs and wants of
their potential customers. Also, it is one of the
cheapest ways to market a brand in comparison to
advertising on TV or other traditional methods. You
are capable of reaching out to a more diverse market
which means that it is very cost-effective.
Businesses are also able to research on their
competitors. They are able to compare their price
and readjust their pricing strategies accordingly.
4. Advantages and disadvantages of using social media?
Generally, social medias are capable of generating a lot of positivity if used correctly.
They are able to give someone or an organisation a reputable image not just online, but in
reality as well. The capability of expanding one’s list of contacts is also a major plus
point of using social media.
On the contrary, if abused, social media can also ruin one’s reputation. Misusing of social
media through cyber bullying is a real cause of concern and it has been going on for
years. For businesses, a mistake or an incident might also damage their image as it might
be spread around. Also, there is always the probability of your account being hacked.