Athlete365 on the road
In 2019, this “Athlete365 Roadshow”
popped up at 12 events spread across
the world. These included the European
Games in Minsk (Belarus); the Pan-
American Games in Lima (Peru); the
African Games in Rabat (Morocco); the
Pacific Games in Samoa; and the World
Beach Games in Doha (Qatar).
Athlete365:
A global athlete
community
In the lead-up to the Olympic
Games Tokyo 2020, there has
been increased engagement
with athletes at a number of
elite sporting events across
the world through Athlete365,
the Olympic Movement athlete
community led by the IOC
Athletes’ Commission, to help
support athletes on and off the
field.
Athlete365 representatives are attending
continental sports events, world
championships and Olympic qualifiers
to foster relationships with athletes at an
earlier stage through in-person contact,
and to relay key messages to help them
prepare for Tokyo 2020, complementing
the great work being done by National
Olympic Committees and International
Federations (IFs).
At each competition, a small team of
Athlete365 representatives – usually a
collaboration between the IOC and IOC
Athletes’ Commission and the local, IF
or continental Athletes’ Commission –
would set up an Athlete365 Space at the
event with a number of activities designed
to engage with athletes. For example,
those who visited the Space could take
a picture with the Tokyo 2020 Olympic
torch to share on social media; test their
knowledge of key Olympic topics through
a fun and interactive Athlete365 quiz; and
send postcards to friends, family or team-
mates back home.
Impressive engagement
The level of engagement was impressive.
Across the 12 events, more than 10,000
athletes joined the Athlete365 community
by registering on the website, while 1,500
postcards were sent home to loved ones.
In addition, 6,530 athletes and 2,188
entourage members took the Athlete365
quiz, raising their awareness on topics
like anti-doping, injury prevention,
prevention of harassment and abuse, and
the Athletes’ Rights and Responsibilities
Declaration.
Many high-profile athletes took a picture
with the Tokyo 2020 torch, none more
popular than American surfer Kelly Slater,
who was attending the ISA World Surfing
Games in Japan a year out from the
sport’s eagerly anticipated Olympic debut
at Tokyo 2020.
Coming to an event near you!
A blueprint has now been created for the
future long-term success of this project,
which can be measured in terms of
increased direct contact with athletes;
registration on the Athlete365 platform;
social media engagement; and an
increased knowledge of and engagement
with Athlete365 and its programmes
among the global athlete community.
One of the new Athlete365 programmes
is being delivered with new Worldwide
Olympic Partner Airbnb, and is providing
direct earning opportunities for athletes
through Airbnb Olympic Experiences –
underscoring the IOC’s growing support
to athletes. To be launched in early 2020,
the new category will allow athletes to
create unique “experiences” based on
their expertise and interests and get paid
to share this with others.
As Tokyo 2020 draws closer, the IOC
and Athlete365 are continuing to build a
global community of athletes and athlete
representatives who are engaged and feel
able to shape the future of their sport.
Look out for Athlete365 at an event near
you in 2020!
For more information,
go to olympic.org/athlete365