Gym Shark is a fitness apparel brand. Selling workout clothing, accessories and lounge wear.
Found in 2012 by a teenager, Ben Francis, the brand has almost 5 million followers on Instagram.
Their huge reach would definitely bring traffic to the site. They are one of the fastest growing and recongisable brands within fitness and sell in 131 countries.
Men like to feel good and confident in the gym, so having a great outfit on will help with their workout.
Since lockdown, more people have caught the 'fitness bug'. Therefore needing more fitness clothes, for workouts, bike rides or walks.