When scrolling through SS21 fashion shows, I noticed a lot of Neon. Especially at Hermes and Homme Plissé Issey Miyake.
Although I think some of the less daring customers might find a whole neon outfit quite intimidating, I can see the colour working.
Neon colours can be incorporated into outfits, whether its in the lining, the thread or an accessory.
I think Neon swimwear would work really well.