16 year old, female caucasian high school graduate attending high school prom that is located in California. Shes hoping to stand out and look flawless (but also not looking too old). Her personal style takes a large amount of essence from stores such as American Apparel and Forever 21. She loves the personal style of Mary-Kate and Ashley and blogger Amanda Steele. Also hates yellow and anyting backless.
54 year old, female caucasian attending The Chelsea Flower Show, UK wanting to look colourful. Not wanting anything short but hopefully wearing a skirt (no green). Often shops at Wallis, Oasis, and Warehouse. She loves the personal style of Helen Mirren and Michelle Obama. Must be age appropriate.
27 year old, male caucasian attending his wedding that is located at Kew Gardens, UK. Needs to be quite flattering as he is tall at 6ft 3. The colour scheme of the wedding is blue and white. Also, wanting to wear an suit with a waistcoat. He regualry shops at All Saints and Rag and Bone. He lovesthe personal style of Nick Grimshaw and blogger Jim Chapman.
Consumer Profiles of ASOS Customers