ASOS x EMILY
ASOS are always on the lookout for exciting up and coming designers,
and have recently collaborated with Emily Richmond who made her debut
at London Graduate Fashion week in June.
Emily has designed a collection of skirts and trousers inspired by
one of our favourite trends at the moment, ‘swinging 60s’.
Based in her hometown of Sheffield, we had a chat with her to find
out all about her collection for ASOS.
Hi Emily! Tell us what inspired you to create this collection?
I’ve always loved the 60s era and wanted to create a fresh take on
classic 60s shapes. I took inspiration from the optical art movement
and the ‘space race’, so each piece incorporates monochrome and metallic elements.
Which is your favourite piece? We LOVE the metallic ziz zag skirt!
Thankyou, my favourite piece has to be my
the combination of blue, glittery organza
zag stitching and piping make them really
cause they show your skin but in a subtle
‘Luna’ trousers — I think
and silver accents in zig
chic for a night out beway.
I only design clothes that I’d
wear myself so I’m really proud of
this collection, I hope ASOS customers love the skirts and trousers as much as I do!
Why did you choose to collaborate
with ASOS?
The ASOS customer is fashion forward, individual and fun, and I
feel that my collection really
suits the ASOS girl. ASOS is also
one of my favourite online shops
just because the choice you have
is endless!
What made you want to become a
fashion designer?
I think my passion for design came
from a love of art, and being from
a creative family I knew from a very young age I wanted to have a career in the arts. When I was little I used to doodle outfits I wanted
to wear, and was completely obsessed with fashion magazines, so it
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