more than you think
You know their venues , but do you know them ? Martin Fullard looks at what makes ASM Global more than just a venue operator
T here is more to creating a great event experience than just bricks and mortar . If the pandemic has taught the events industry anything , it ’ s that trust is vital to the successful delivery of any event . But the pandemic has also changed perceptions and expectations . Today , organisers want more than just a venue partner , they want one which shares their values , that can deliver any kind of event , and one that will help give something back .
ASM Global has an unrivalled track record working with major cultural and entertainment districts and venues , including LA Live in Los Angeles , Darling Harbour in Sydney , OVO Arena Wembley and Olympia in London , and AO Arena Manchester .
For conference and exhibition organisers here in the UK , working with ASM Global affords businesses easy access to more than 300 venues around the world , which already host more than 20,000 events annually , hosting 165m guests .
VenueShield
While the pandemic may appear to be largely over , certainly in the context of restrictions in the UK , there is now an expectation that venue operators should take hygiene and health more seriously . ASM has deployed VenueShield , its comprehensive and industry-leading reopening program . The protocols and procedures are being activated in various stages worldwide at more than 325 of their venues , providing the highest levels of safety , security , and consumer confidence , in alignment with approvals from local government officials and health care experts .
Pillars of legacy
Legacy is now the key to all conference and exhibition organisers , and in response ASM has factored three key pillars into their event delivery : community , sustainability , and diversity and inclusion .
Beyond the obvious positive impact on the cities and towns in which they operate , ASM Global works with its partner landlords , local authorities , sponsors , and customers to support local communities and charities and to raise awareness of their initiatives . On matters relating to sustainability , ASM is in the process of appointing Green Champions at each venue , who will be responsible for identifying opportunities , encouraging participation in initiatives , and sharing best practice across the group .
The operator also regularly reviews its energy contracts and since October 2019 has purchased all its energy on a green tariff or renewable energy contract basis .
Since January 2019 , they have ensured that all venue waste goes to Materials Recovery Facilities to be separated and re-used , meaning that no waste from their venues goes to landfill .
Reducing inequalities is key to ensuring that no one is left behind or treated unfairly . ASM says it wants to create opportunities for all and to foster an inclusive culture which will not tolerate any form of discrimination . From their Accessibility Policy to launching an apprenticeship and work placement scheme to help disadvantaged , young people and underrepresented groups , they are the perfect partner for any organiser with likeminded values .
We hope you enjoy this showcase of ASM Global ’ s UK portfolio .
Martin Fullard Editorial Director Conference News and Exhibition News
2 Website : www . asmglobal . com Email : talktous @ eu . asmglobal . com