AsiaNews Magazine Jan10-16,2014 ( Jan 1-7,2014) | Seite 14

QUIRKY ASIA

January 10-16, 2014

Dial Korean for
fried chicken
SEOUL: Fried chicken was
ranked No. 1 among Koreans'
favourite delivery foods, beating
the long-loved noodle dish
jajangmyeon, according to a
survey released last week.
The state-run Korea Rural
Economic Institute polled
3,200 households nationwide,
using self-report questionnaires
or questions asked through
household visits, to find out
people’s ordering-in preferences.
The poll showed that 42.4 per
cent of Koreans favour fried
chicken, followed by Chinese
delivery meals at 21.5 per cent
and pizza at 16.6 per cent.
The institute said fried
chicken was crowned the most

popular delivery food among
the majority of Koreans
regardless of household
size, monthly income and
age. Only the age group of
people over 60 preferred
jajangmyeon to fried chicken.

Respondents said they
consider the taste of the food (33
per cent), price (20 per cent),
delivery speed (20 per cent) and
menu items (16 per cent) when
they choose delivery meals. —
Ock Hyun-ju/The Korea Herald