ASIA RESEARCH
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INSIDE THIS ISSUE
3 I COMIC: THE INNOVATIVE INSIGHT
CORPORATION
5 I THE ASIA RESEARCH 2014
BUYER SURVEY
6 I TOP HEADLINES: IN CASE YOU
MISSED IT
ASIA RESEARCH EMAIL NEWSLETTER - JUNE 2014
COMPETITION IN SINGAPORE
As the results from the 2014 client survey show, anyone trying to run a market research
firm in Singapore has their work cut out. While there is some indication of a recovery
in clients’ budgets, the market still remains fairly stagnant, and clients are spreading
their business around more than ever. Judging by their willingness to entertain new
agencies, this is likely to continue.
Asia Research surveyed the heads of some of the leading
research firms in Singapore, including both multinational and
independent agencies. With some exceptions, the firms were
very keen to contribute to this survey, perhaps to demonstrate their leadership within the competitive Singapore
market.
The key issues discussed in the survey included how
agencies are seeking to find competitive advantage in such
a crowded market.
In evaluating the battleground for the research business, we
looked at two opposing forces: the bright side, which encourages competition driven by innovation and dedication, and
by attracting the best talent; and the dark side of slipping
standards and the restriction of competition through the
murky area of restrictive trade practices.
THE BRIGHT SIDE
The business-friendly nature of Singapore and low cost
of market entry has certainly helped to spawn many new
research organisations in the last few years. In addition,
the Singapore Economic Development Board (EDB) has
promoted Singapore as a market research and business intelligence hub, and for this reason it is often the “point of
entry” to Asia for research firms from outside the region.
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