Asia-Pacific Broadcasting Media Kit mk2019-17Jan2019 | Page 7

New Advertising Rates MEDIA KIT 2019 Leverage on significant cost savings The revamp of APB from a traditional tabloid newspaper into a more compact and handy publication — the new APB v3.0 is 245mm x 335mm. As it is cheaper to produce and distrib- ute the publication to more than 25 countries in Asia-Pacific, there are some significant cost savings and APB has decided to pass the savings to you by reducing its advertising rates. For example, the new rate for a one-off full- page, full-colour ad is now cheaper by $1,000, or a 17% reduction of the 2018 rate — and if you book 6 insertions, the cost per insertion will be down by 35% to only $3,400 per ad, instead of $5,300! Depending on the size of the ads and the num- ber of insertions, cost savings vary from 15% to 50% off previous rates. All rates are in US dollars. For more information or to take advantage of the new reduced rates, kindly contact Sales & Marketing Director Jessie Tan at [email protected] or APB’s media representatives in China, Japan and USA. 1 Insertion 3 Insertions 6 Insertions Dimension (W x H) Full Page (bleed) $ 4,800 $ 4,200 $ 3,400 251mm x 341mm Junior Page $ 3,600 $ 3,200 $ 2,800 160mm x 220mm Half Page $ 3,200 $ 2,800 $ 2,400 215mm x 152mm Quarter Page $ 1,800 $ 1,600 $ 1,400 105mm x 152mm Premium Position 1 Insertion 3 Insertions 6 Insertions Dimension (W x H) Page 1 Strip Ad $ 3,000 $ 2,800 $ 2,400 215mm x 50mm Page 1 Box Ad $ 2,000 $ 1,800 $ 1,400 49mm x 43mm Outside Back Cover (bleed) $ 5,800 $ 5,000 $ 4,000 251mm x 341mm Inside Front Cover (bleed) $ 5,200 $ 4,300 $ 3,600 251mm x 341mm Centre Spread (bleed) $ 7,200 $ 6,300 $ 5,700 496mm x 341mm Double-Page Spread (bleed) $ 6,500 $ 5,800 $ 5,300 496mm x 341mm Run-of-Page SIZE REQUIREMENTS (width x height) Full Page Outside Back Cover Inside Front Cover Bleed Size: 251mm X 341mm Centre Spread Double-Page Spread Bleed Size: 496mm X 341mm OTHER SPECIFICATIONS www.apb-news.com Junior Page Trim size: 245mm x 335mm (WxH) Page 1 Strip Ad Page 1 Box Ad Half Page Quarter Page Bleed Area: 3mm over the trim size on all sides (Applicable for Centre Spread, Double-Page Spread, Outside Back Cover, Inside Front Cover, and Full Page advertisements). 5