Asia-Pacific Broadcasting Media Kit mk2019-17Jan2019 | Page 13

MEDIA KIT 2019
BREAKDOWN BY
JOB FUNCTION
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EDITION % ELECTRONIC
EDITION %
CEO & General Management
(CEO, CTO, COO, CFO, MD,
President) 2,168 28.8% 2,501 28.1%
Senior Management
(GM, Director, VP) 1,296 17.2% 1,620 18.2%
Middle Management
(Manager, Asst. Manager) 2,083 27.7% 2,298 25.9%
Management – Technical &
Engineering 667 8.9% 799 9.0%
Production, Programming &
Technical 282 3.8% 395 4.4%
Research, Training &
Development 92 1.2% 150 1.7%
Junior Management 187 2.5% 156 1.8%
Others 745 9.9% 966 10.9%
7,520 100% 8,885 100%
TOTAL REACH
TOP-LEVEL
MANAGEMENT
46 %
www.apb-news.com
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EDITION
46.3 %
ELECTRONIC
EDITION
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