Asia-Pacific Broadcasting (APB) Systems Integration 2015 | Page 8

Benchmark increases revenues and
fl exibility of regional cable TV operator
Off ering a broad range of home and business
broadband plans along with a host of advanced
media-rich value-added services, such as
IPTV for commercial entities, a leading cable
TV aggregator in South-east Asia decided to
incorporate dynamic ad insertion capabilities
into its channels.
After a vigorous selection process, they
turned to Benchmark Broadcast Systems, a
consultancy and technology partner for media
and broadcast companies in Asia, who set up
the ad insertion hardware and soft ware for 47
channels at the monitoring and backup switch-
ing level. Th is included SD and HD video with
diff erent audio capabilities, including Dolby
and PCM.
Advertisements are typically embedded into
the programming at specifi c intervals and TV
feeds t