CREATION
September 2016
23
Avid platform creates AR moments
for UEFA Euro 2016
During the 2016 UEFA European Championship that took place from June 10 - July 10
in France, local broadcasters TF1 and M6
relied on Avid’s sports graphics solutions to
produce augmented reality (AR) applications
in their studios.
M6, for instance, deployed a range of
Avid Studio Suite solutions, which were
powered by the Avid MediaCentral Platform.
These include Maestro, a universal controller
for video and graphics that enables users
to create, manage, distribute and play out
high-resolution 3D graphics and videos;
3DPlay, an end-to-end channel branding
solution that simplifies production; and
PowerWall, a turnkey system for video walls
that provides up to 16K resolution output
from a single box.
With these solutions, M6 showcased its
on-air graphics capabilities during the tournament when a presenter in M6’s Paris studio
appeared to “walk inside a TV” to speak to
another fellow presenter, who was on the
sidelines in Nice. M6 also used Avid solutions to create a hologram effect, “zapping”
interviewees from a studio in the stadium to
the M6 studio in Paris.
Another adopter of Avid Studio Suite solutions is CCTV5, the sports channel of China’s
national broadcaster CCTV. CCTV5 used
Digital Sand Table, a professional football application based on Avid’s AR technology and
developed by Avid’s partner EarthMountain
Technology, for pre-match predictions and
analysis before each daily live broadcast.
By creating the 3D models of the participating teams and their players into the
application in advance, CCTV5 presenters
were able to drag the players’ names across
the screen, allowing viewers to see the 3D
Frontman wins
inaugural film award
The Vizio + Dolby Vision Filmmaker Challenge has crowned its first winner —
cinematographer Todd Sheridan’s Frontman.
Established to celebrate excellence in
the art of storytelling and advancements in
filmmaking, the Vizio + Dolby Filmmaker
Challenge aims to inspire emerging cinematographers to showcase their filmmaking
prowess. The contest invited second-year
Fellows from the AFI Conservatory — the
American Film Institute’s film training programme — to submit a three-minute clip
of their films.
Lily Knowles, VP of marketing, Vizio, explained: “Sheridan’s use of equipment, scene
selection, lighting and storytelling stood out,
intimately engaging viewers to bring the
short story to life on-screen. Together with
Dolby, we’re committed to bringing home
the cinema experience with unprecedented
picture-quality advancements so that films
like Frontman can be enjoyed the way they
were intended by their creators.”
Vizio, an US consumer electronics manufacturer, offers a range of 4K/Ultra HD (UHD)
TV screens, which features high dynamic
range (HDR) with Dolby Vision technology.
The use of Dolby Vision in all of the five
shortlisted films for this year’s award delivers
“a spectacular home viewing experience by
enhancing the visual narrative of the story
while preserving the artistic intent of the
filmmakers”, added Roland Vlaicu, VP, consumer imaging, Dolby Laboratories.
models of the players “running across the
screen”. CCTV5’s presenters were also able to
discuss the game to be played that day using
different colours and effects on the touchscreen embedded on the anchor’s desk.
Jeff Rosica, SVP, chief sales and marketing
officer at Avid, said: “It’s exciting to see the
stunning effects that customers such as M6
and CCTV5 create with Avid graphics and
AR solutions, wowing millions of viewers
across the globe — and sometimes even the
presenters themselves.”
Production teams can create 3D models of sports
personalities with Avid’s sports graphics solutions.
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