10
NEWS & VIEWS
What’s New on TV
Blocking
leaks of
live content
in real time
The Olympic Games in Brazil last
month made it an especially riveting
summer for sports fans all around the
world, but they have perhaps made
it just as an intriguing time for those
across the pay-TV landscape. The
Olympics, and essentially all livestreamed sporting events, present
highly attractive targets for pirates,
and this has driven content rights
owners and distributors of live sports
to increase their demand for additional
layers of security.
The need is even more crucial for
sports broadcasted in 4K/Ultra HD
(UHD) because the content is more
valuable, and the scope for restreaming
is increased with greater potential for
camcording at high quality.
Because the value of live sports is
bound up in the moment and decays
very rapidly as the event takes place,
the only recourse is to stop an illicit
stream at its source, almost as quickly
as it was retransmitted over the Inter
net. Fortunately, there is a proven way
to trace pirated content to the last
authorised user, and that is through
forensic watermarking.
It has become very clear that forensic watermarking will play a pivotal
role in the ongoing protection of live
sports, as well as premium movies
and TV shows, in HD and 4K/UHD
formats. However, it is just one key
step in the race against piracy, and
alone, it cannot guarantee a full-proof
approach.
Watermarking is one of the three
logical components suggested by
MovieLabs’ Specifications for Next
Generation Video and Enhanced Content Protection.
Essentially, these guidelines translate into three pillars — watermarking,
as well as hardware-based security and
trusted software — which reinforce
each other in order to provide an impenetrable security platform. If any
of the three pillars are compromised
individually, the other two will still
operate and protect against content
theft or illicit redistribution, while the
issue is resolved.
Watermarking rel ies on the other
two pillars to securely insert unique
September 2016
n Love
Petr Peterka
CTO
Verimatrix
Forensic watermarking will
play a pivotal role in the
ongoing protection of live
sports, as well as premium
movies and TV shows, in HD
and 4K/UHD formats.
and visually imperceptible identifiers
into payloads to make it difficult for
potential hackers to attempt to undo
the watermark. Even if a pirate is successfully able to bypass both hardwarebased security and trusted software
security, watermarking is still present
and able to pinpoint the illegitimate
source quickly.
The need for watermarking to
be firmly embedded within a secure
system to enable effective real-time
actions has led established revenue
security specialists to take new measures to ensure end-to-end protection
for all 4K/UHD content, both live and
on-demand. Verimatrix now offers a
comprehensive spectrum of forensic
anti-piracy capabilities within its
Verimatrix Video Content Authority
System (VCAS) Ultra architecture.
The latest VideoMark live profile is
specifically designed to protect valuable linear content against real-time
re-broadcasting threats and subscription fraud, and offers a more secure
and technologically superior approach
to existing watermarking methods for
live broadcasts. Crucially, the Video
Mark portfolio is now complete and
enables comprehensive traceability not
only for 4K/UHD live sports, but just
about all conceivable content types and
threat models.
Visit Verimatrix at IBC booth
5.A59 to learn more about 4K/UHD
requirements and the latest in forensic
watermarking innovation. q
is in the air on CTE
SINGAPORE – Celestial Tiger Entertainment
(CTE) is looking to touch viewers’ hearts this
month with a line-up of romantic Asian flicks.
In The Secret, Hong Kong singer/actress
Leon Lai stars as a grief-strikened man who
loses his wife in an avalanche during an anniversary trip. Unable to move past his grief,
his wife, played by Chinese actress Wang
Luodan, returns as a ghost to live with him.
For a more light-hearted touch, All You
Need is Love is set on the scenic Penghu
Islands in Taiwan, where a wealthy girl (Shu
Qi) runs into a local hostel owner (Richie Jen),
whose business is in danger of folding.
Also, be prepared to be overwhelmed
with emotions, as Guia in Love presents a
series of intertwining love stories set in picturesque Macau. With an elite cast including
Stephy Tang, Wilson Lam, Wilfred Lau, Fiona
Sit and Vivian Chan, the romantic drama
provides a gentle insight into the challenges
of modern-day relationships.
n Catch
Taiwanse actress Shu Qi stars alongside singer/
actor Richie Yen in the romantic-comedy All You
Need is Love.
MTV on TV5 every weekend
MTV’s Ridiculousness is hosted by Rob Dyrdek on TV5 every weekend.
MANILA – Viacom International Media Networks (VIMN) Asia has launched a new weekend
MTV-branded block in the Philippines with free-to-air (FTA) broadcaster TV5 Network.
Mark Whitehead, EVP and managing director of VIMN Asia-Pacific, said: “The move to
introduce an MTV-branded block with TV5 allows us to get an expanded reach, especially
with some of our more popular MTV international long-form content.”
More than 18.4 million Philippine homes are now able to enjoy a weekend of up to twoand-a-half hours of MTV international content including: Catfish: The TV Show, Ex on the
Beach and Ridiculousness.
Vincent “Coach Chot” Reyes, president of Media5, exclusive sales and marketing arm of
TV5, added: “We are delighted to introduce an MTV-branded block on TV5. We’ve seen the
continued popularity of the brand and believe the branded block will provide added value
for the programming line-up targeted at our young viewers.”
n The
Powerpuff Girls
earns nod for second
season
HONG KONG – Cartoon Network has announced the renewal of The Powerpuff Girls
after a successful premiere in April this year,
which saw more than 81 million fans experiencing the series across multiple platforms.
The Powerpuff Girls also picked up its first
Emmy nomination this year for “Outstanding
Short Form Animated Programme”.
Rob Sorcher, chief content officer for
Cartoon Network, said: “The Powerpuff Girls
is on a momentous run with its first Emmy
nod, a debut appearance at San Diego
Comic-Con this year, and now a second
season green-light.”
The superpower sisters join Cartoon
Network’s returning fan favourites, which
include Adventure Time, Steven Universe, The
Amazing World of Gumball, Clarence, Regular
Following its first Emmy nomination this year,
The Powerpuff Girls also gets the green-light
for a second season.
Show and the recently announced Ben 10.
The Powerpuff Girls is produced by Cartoon Network Studios, with Nick Jennings
(Adventure Time, SpongeBob Squarepants)
serving as executive producer and Bob Boyle
(Clarence, Wow! Wow! Wubbzy!) as coexecutive producer. The voice cast includes:
Amada Leighton as Blossom, Kristen Li as
Bubbles, and Natalie Palamides as Buttercup.