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Anevia and Viaccess-Orca are providing
audiences with an ultra-low latency live
streaming solution: Anevia supplying the
encoder side of the solution, while Viaccess-
Orca the secure video player. The combined
Anevia and Viaccess-Orca software has been
optimised and integrated to reduce latency
and allow streaming at as close to real time
as possible, said the companies. The solution,
driven by user frustrations at watching live
broadcast such as sporting events on a slight
delay, will allow audiences to live stream
everything with sub-second delay. This is
in stark contrast to the up to eight-second
broadcast standard delay and the between 30
and 60 seconds with other traditional over-
the-top (OTT) systems, the companies added.
Vewd Atom brings OTT to
legacy set-top boxes
Vewd, a smart TV, over-the-top (OTT)
software provider, has introduced Vewd
Atom, an OTT solution that brings today’s
most important apps and streaming
experiences to operator devices previously
incapable of accessing OTT services. Aneesh
Rajaram, CEO of Vewd, said: “Vewd Atom ...
offers all of the modern features potential
cord-cutters actively seek while reducing
the technical burden on operators. Not only
can we help reduce churn, but we can also
strengthen the value of pay-TV by adding
OTT services to hundreds of millions of
devices already in the field. This creates the
perfect win-win scenario for operators to
continue to grow their business.”
Next Month @ X-Platform
5G/LTE Broadcast
PANELLISTS
Chong Siew Loong
CTO
StarHub
Michael Cronk
Chairman,
Alliance for IP Media
Solutions (AIMS)
Peter Bithos
CEO, HOOQ
Broadcast TV &
social media
create powerful
synergy to engage
audiences
In a world where global
populations are digitally
connected around the clock,
broadcasters are increasingly
finding it advantageous to use
social media to reach out to
their audiences. Shawn Liew
reports.
T
IMAGES
Anevia, Viaccess-Orca
provide ultra-low latency
live streaming solution
October 2018
The consumption of TV content has evolved to a stage where the overall TV viewing
experience is interwined with social media immersion.
V has entered the realm of social media.
While the likes of Facebook and Twitter were
once platforms primarily for the display of
individualistic ideas and expressions, they are
now allowing their users to stream content
previously available only on traditional TV
platforms.
In fact, as social media platforms continue
to compete with broadcast TV for eyeballs,
they can plausibly be viewed as the biggest
threat to the latter, suggests RV Krishnan,
VP graphics, APAC, Vizrt. He tells APB:
“Broadcasters have to start looking at ways
social media can be leveraged for their own
benefit, harnessing synergies and its potential
to further their own goals by building loyalty
and expanding reach.”
Understand your audience, he urges,
because social media appeals to a younger
demographic profile who have different
needs and consumption patterns, compared
to mainstream broadcast viewers.
The sheer volume of short-form
content, instant appeal and shareability
are primary considerations for video on
social media, according to Kirshnan.
The downside is how the ubiquity, huge
volume of content and their source can
erode confidence and the integrity of the
content. “This is amply illustrated by the
recent spate of fake news and debates
questioning the veracity and authentic-
ity of such content,” he explains, while
highlighting why the brand of broad-
casters is so important in this instance.
“By virtue of being a brand and hav-
ing the ability with long-form produc-
tions, to delve deeply into a subject and
expose different facets of discussions,
broadcast TV can capture a significant
share of audiences who want trusted
sources for their news. Broadcasters can
leverage the lack of trust in social media
to maximise their own viewership.”
❝ Broadcasters have come
to terms that social media
platforms are here to stay and
it is best they acknowledge
their wide and pervasive
appeal to young audiences. ❞
— RV Krishnan,
VP Graphics, APAC,
Vizrt
Krishnan also observes how broad-
casters are increasingly exploiting the
synergy with social media, by engaging
with their audiences on multiple plat-
forms. Beyond this, broadcasters are
continuing to engage and build brand
recognition with viewers who may be
outside of their mainstream broadcast
network — by drawing them to program-
ming based on verifiable content while
stroking their curiosity for a deeper
analysis of events.
Another content genre where social
media and broadcast TV enjoy a close
synergy is sports. Fans look for updates
and the latest news on games, outcomes
and fixtures on social media, while live
matches continue to be predominately
viewed on high-quality large screens.
Broadcasters thus can maximise their
viewership through loyalty programmes,
including pushing stories, news, game
highlights, player profiles and teasers to
draw viewers to their own programming,
says Krishnan. “Broadcasters have come
to terms that social media platforms are
here to stay and it is best they acknowl-
edge their wide and pervasive appeal to
young audiences,” he adds. “They will
need to engage with the young, socially-
aware generation at their own terms,
leveraging the very tools that they use
to reach out to them.”
Another point to note, Krishnan
emphasises, is the omnipresence of