PANELLISTS
❝ It might be possible that a future 5G broadcast media network can be operated by either a traditional mobile network operator ( MNO ), an independent broadcast network operator ( BNO ), or by the
broadcaster itself as a standalone network .❞
32
October 2017
Unlocking the value of creative content
Hootsuite , a social media management platform , has been integrated with Adobe Creative Cloud and Adobe Stock . This collaboration will allow users to access , edit , distribute and measure the impact of social content directly from Hootsuite , thus drawing more value from creative content . Hootsuite customers can now edit and optimise images for social media using Adobe Creative SDK , as well as discover and license content from the Adobe Stock library of more than 90 million high-quality creative assets .
Harmonic improves OTT delivery
In a bid to simplify over-the-top ( OTT ) delivery , Harmonic has expanded the media processing and delivery workflow capabilities for its VOS media processing platform . New workflow orchestration and delivery functionalities , including streamlined content capture , 4K / Ultra HD ( UHD ) support , personalised ad insertion , and multi-cloud support , are available for VOS Cloud media processing software and VOS 360 distribution of OTT content . These , said Harmonic , enable video content and service providers to deliver “ crystal-clear video quality on every screen ”.
Next Month @ X-Platform
OTT / VoD Solutions and Enhancements
PANELLISTS
Chong Siew Loong
CTO StarHub
Michael Cronk
Chairman , Alliance for IP Media Solutions ( AIMS )
Peter Bithos
CEO , HOOQ
5G : Bridging mobile broadband and broadcast networks
While perhaps not designed entirely for broadcast applications , a number of industry projects and initiatives have highlighted the role 5G can potentially play in delivering broadcast services . Shawn Liew finds out more …
PHOTO CREDIT : ISTOCK BY GETTY IMAGES
Can 5G release the burden on increasingly congested networks delivering content to a proliferation of connected devices ?
The efficient and cost-effective broadcasting of TV programmes to smartphones and tablets has taken another step closer to reality , declares the 5G Media Initiative at its third conference in Munich , Germany in August this year .
Pointing to the June 2017 finalisation of Release 14 by the 3G Partnership Project ( 3GPP ) international standardisation body , the 5G Media Initiative says Release 14 supports critical pre-requisites for broadcast content delivery in large-cell 4G and 5G networks , and offers characteristics that approximate those enjoyed with classical terrestrial broadcast methods .
Launched on May 18 this year , one of 5G Media Initiative ’ s key goals is to leverage the potential of 5G for the media sector by promoting collaborative research and development . Members of the grouping include Kathrein-Werke , Nokia , Rohde & Schwarz , Telefónica , MUGLER , the Bavarian Broadcasting Corporation , the Southwest German Broadcasting Corporation , the Friedrich-Alexander University
Erlangen-Nürnberg FAU , the Fraunhofer Institute for Integrated Circuits IIS , the Institute for Communications Technology ( IfN ) of the Technical University of Braunschweig , the Institute for Broadcast Technology ( IRT ), and the Munich-based startup Cadami .
With Release 14 , implementation in devices , services and networks can be started , as the extensions to the
3GPP standard include numerous improvements to the existing evolved Multimedia Broadcast Multicast System ( eMBMS ). These improvements , according to the 5G Media Initiative , provide the framework for economical programme delivery and “ unrestricted access ” to TV programmes .
5G could be a possible technological development enabling Programme Making Special Events ( PMSE ) for contribution purposes such as wireless microphones or cordless cameras , says Jochen Mezger , general manager , network technologies at IRT .
He tells APB : “ This could be particularly relevant in ad-hoc situations where it is necessary to transmit audiovisual media content quickly to the studio without the need to set up electronic newsgathering ( ENG ) networks . Nevertheless , sufficient network capacity for 4K / Ultra HD ( UHD ) cameras and short transmission latencies are indispensible .
“ On the other hand , to use 5G technology for ‘ planned ’ production scenarios such as TV shows , broadcasters need the flexibility to set up local , flexible and standalone production networks independently of existing mobile network operators .”
The new specification from the 3GPP also includes features such as reception without a SIM card and without authentication , as well as the option of using up to 100 % of the available transmission capacity for broadcast applications . “ Significantly larger ” transmitter spacings permit the use of broadcast transmitter stations
❝ It might be possible that a future 5G broadcast media network can be operated by either a traditional mobile network operator ( MNO ), an independent broadcast network operator ( BNO ), or by the
broadcaster itself as a standalone network .❞
— Jochen Mezger , General Manager , Network Technologies , IRT , a member of the 5G Media Initiative