October 2017 NEWS & VIEWS 17
Steve Christian , senior vice-president of marketing at Verimatrix , said that the launch of Vtegrity cloud-based solution marks Verimatrix ’ s official entrance into the IoT space .
Genius Digital earlier this year , Verimatrix has integrated a new optional component for the Verspective Operator Analytics platform — Verspective RT . This device-level analytics tool provides video service providers with information about the subscriber experience and service perception on both managed and unmanaged networks .
Verspective RT can be deployed as a standalone option , or as the frontend for client and network collection within the broader Verspective Operator Analytics solution . Supporting a 360-degree view of subscriber and device data using a common data model within a multi-platform and multinetwork delivery system , this unified approach can also be used to overcome data fragmentation and silos across video services organisations .
To MediaGeniX , VoD or linear is neither a question nor a problem , as the company offers a toolset that caters for both delivery platforms . Gerrit Cornelis , business consultant at MediaGeniX , said : “ This era is no
longer about filling linear channels with content , or about offering as many titles as possible on VoD services . It is about generating added value throughout the content ’ s lifecycle .”
To provide media operators with a “ flexible and integrated ” content , rights and scheduling system , MediaGeniX developed the WHATS ’ On broadcast management platform that is built up from integrated modules . Together , WHATS ’ On manages the flow of content as it moves from initial concept in the long-term plan to fully-prepared and formatted material — complete with promos and secondary events — allocated to diverse linear channels and VoD services .
Cornelis continued : “ A content-centric business model will shape the future . But this business model is only viable to the extent that operators can efficiently combine platforms and devices , offer content while managing the rights down to extract level and establishing workflows to deliver the content in the right format to the various publication systems , in accordance with the applicable standards and requirements .”
At the Verizon Digital Media Services booth , the company demonstrated Smartplay , a session-management system powered by Verizon technology . Smartplay enables content owners to obtain insights while creating monetisation strategies for their content . Besides offering subscribers insights , the technology also provides delivery , advertising , programming , discovery and protection by generating data for each user .
Another solution that Verizon Digital Media Services highlighted was the Volicon Media Intelligence Service . Designed for OTT content delivery , the Volicon Media Intelligence Service combines digital media transformation workflows from broadcast and OTT delivery , thus reducing the cost and complexity of multi-platform delivery .
According to Verizon Digital Media Services , the Volicon Media Intelligence Service has been deployed at more than a thousand broadcast locations worldwide , for recording broadcast content across interfaces — including SDI , transport stream and analogue — for the purpose of monitoring , compliance and review .
Additionally , the solution is integrated with the Slicer application , part of the Uplynk Video Streaming service , to empower broadcasters with the ability to ingest video , encode it into multiple bitrate profiles , encrypt it , and distribute it via OTT or VoD services , as well as through Web and social media sharing platforms .
— Additional reporting from Shawn Liew
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What ’ s on in the mind of MediaGeniX ’ s Gerrit Cornelis ? It is basically MediaGeniX ’ s WHATS ’ On broadcast management platform , which manages the flow of content throughout the entire content lifecycle .