NEWS & VIEWS
November 2018
What’s on Screen
n Singapore
viewers devour MasterChef Singapore
SINGAPORE – A rendition of the most successful cookery TV format in the world, MasterChef Singa-
pore saw 637,000 viewers tuning in to its first four episodes on Mediacorp Channel 5. Additionally, the
show has had more than 136,000 video views on Toggle, Mediacorp’s interactive over-the-top (OTT)
service.
Irene Lim, chief customer officer, Mediacorp, said: “We are excited that Singaporeans have struck a
chord with MasterChef Singapore, going by the viewership on Channel 5, on-demand viewing on Toggle
and the conversations we’ve had on social. We are glad that Channel 5 is bringing families together over
a show celebrating Singapore’s favourite pastime.”
n A
trace of great content
on iflix
KUALA LUMPUR – Subscription video-on-
demand (SVoD) service iflix has announced
a new content partnership with Global Afro
Urban media group TRACE that will see two
of the latter’s premium channels available
to iflix users.
TRACE Urban is an international urban
music channel that offers a “unique insight”
into global urban music and culture, while
TRACE Sports Star is a sports channel ex-
clusively dedicated to the lives of sports
celebrities.
n Discover
more on
Singtel TV
SINGAPORE – Singtel TV has launched
three additional lifestyle brands from the
Discovery portfolio on Singtel TV and
Singtel TV Go.
With the inclusion of US home im-
provement channel HGTV, Asian Food
Channel (AFC) and Food Network, Singtel
is now carrying the whole suite of Dis-
covery channels in Singapore, including
Discovery Channel and Animal Planet.
Goh Seow Eng, managing director,
home, consumer Singapore, Singtel,
said: “Singtel TV is constantly work-
ing to deliver premium content to our
viewers, many of whom are avid fans of
educational and lifestyle content. We
are pleased to work with Discovery to
continue expanding Singtel TV's content
line-up of quality shows.”
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