Asia-Pacific Broadcasting (APB) November 2018 Volume 35, Issue 10 | Page 4

contents www.apb-news.com readers, by Job Function 16.9% MANGERIAL/ SUPERVISORY November 2018 (volume 35 issue 10) 2.2% OTHERS 12 16 18 20 54.3% C LEVELS 26.6% News & Views MANAGEMENT Readers of APB’s special events 6 VIEW FROM THE TOP: Tap technology trends to secure the future of your business Stan Moote, CTO of IABM, provides a future-proofing technology trends checklist for today’s broadcast business. 10 PROMPTINGS: Digital Media Rights expands digitally across different verticals Will Chao, vice-president of product development and programming, Digital Media Rights, explains how the digital media and advertising company is managing verticals across content distribution, digital advertising and over- the-top. reviews and show newspapers comprise of top personalities in the multi-media sectors, including media owners, chief executives, equipment manufacturers, distributors and solutions providers as well as media authorities, researchers and analysts in Asia-Pacific. Creation 12 FEATURE: Content creation involves the best cameras ... and more While cameras continue to play a pivotal role in the capture of some of the most iconic moments in cinema and TV, the value of the supporting cast — including lighting and tripod systems — cannot be understated. 14 Focus on content creation with a unified Avid MediaCentral platform Avid’s MediaCentral platform is now packed with even more features to help content creators unleash their creativity. Management 16 Electronic edition: 11,077 FEATURE: Integrating formats and standards into a cohesive broadcast workflow Because broadcasters today are operating in a multi-format environment, format converters are playing an increasing role in helping to overcome workflow challenges. Distribution 18 Page views (2017): 75,000 For more information, please contact +65 6282 8456 or e-mail [email protected] / [email protected] FEATURE: Sending the right signals to its destination In any broadcast infrastructure, the cabling systems form the foundation for direct communication between one piece of equipment to another. How do these cables interconnect over distances while managing the ever-increasing bandwidth requirements? X-Platform 20 FEATURE: Content goes even more mobile in the 5G universe 5G is theoretically faster than current Internet speeds, and is poised to power the Internet of Things (IoT) world. But, how transformative can 5G be for the broadcast space? 22 Bitmovin sets up benchmark tool for optimal encoding David Godfrey, vice-president and general manager, Asia, Bitmovin, gives APB an insight into the company’s newly launched Per-Title Ladder Benchmark Tool.