Asia-Pacific Broadcasting (APB) November 2018 Volume 35, Issue 10

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NEWS & VIEWS
November 2018
www.apb-news.com | NOVEMBER 2018 | VOLUME 35 | ISSUE 10
NEWS & VIEWS
W O R L D I N B R I E F
China Media Group rolls
out 4K/UHD channel
BEIJING – Chinese state radio
and TV broadcaster China Media
Group has unveiled the CCTV 4K/
Ultra HD channel. The 4K/UHD
channel began on October 2.
6
CREATION
12
MANAGEMENT
16
DISTRIBUTION
18
HERTFORD – Nearly 50% of all
TV displays shipped worldwide
by the end of this year will be 4K/
Ultra HD (UHD), reported Future-
source Consulting. And by 2022,
the installed base of 4K/UHD TV
displays will be three times larger
than today, achieving 37% global
household penetration.
IRG becomes Satcoms
Innovation Group
DOUGLAS – The Satellite Inter-
ference Reduction Group (IRG)
has expanded its reach to en-
compass all types of innovation
within the satellite communica-
tions industry. As part of that
expansion, the IRG is now known
as Satcoms Innovation Group.
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Rise of FAANG reshaping
the world’s TV industry
by josephine tan
4K/UHD TV displays
hitting 50%
X-PLATFORM
AMSTERDAM/SINGAPORE – In
a period of profound changes,
digital technology is changing the
rules of the game, thereby creating
opportunities for businesses that
are agile enough to seize them,
declared Keith Underwood, COO of
Channel 4, a British public service
TV broadcaster, at a conference
session during IBC2018 held in
Amsterdam in September.
“Scale alone is not sufficient,”
he explained. “The victory will
come by being agile, nimble and
deploying smart technology.”
Commenting on the entrants of
technology giants Facebook, Ap-
ple, Amazon, Netflix and Google —
collectively known as FAANG — he
said: “Now, more than ever before,
established content providers must
compete head-to-head with new
❝ Scale alone is
not sufficient. The
victory will come by
being agile, nimble
and deploying smart
technology. ❞
— Keith Underwood,
COO, Channel 4
entrants, often with an imposing
global scale.
“The level of competition driv-
en by these businesses has brought
significant benefits for consumers;
it has driven up quality and choice,
in what is now considered to be a
golden age of TV.”
In response to the rise of
FAANG is the ongoing acquisitions
currently taking place in the media
industry, such as AT&T and Time
Warner as well as Fox and Disney,
which Underwood foresees hav-
ing a potential to “fundamentally
reshape” the industry.
In Europe, he cited the col-
laboration between French broad-
casters France Televisions, TF1 and
M6, which saw the launch of Salto,
a subscription video-on-demand
(SVoD) platform. And in Germany,
ProSiebenSat.1 and Discovery have
also jointly collaborated to expand
the country’s mobile video and
over-the-top (OTT) marketplace.
Underwood continued: “The
array of viewing options in terms
of programmes, channels and
platforms is simply greater than
ever before. In a year in which
the pace of change is intensified,
perhaps the only constant is that
great content will continue to cut
through.”
Peter Bithos, CEO at HOOQ, a
8 8
by rashmi paul
SINGAPORE – TV will always be a winner with
audiences, but how we watch is changing.
While linear remains most popular in parts of
Asia-Pacific — with 80% of viewers in Singapore
watching on a regular TV set, and TV viewing in
India at its highest-ever levels, for example —
digital TV is expanding rapidly.
Not only will broadcasters soon switch from
analogue, but online services such as video-on-
demand (VoD) are also growing fast. By 2021,
there will be 107 million more VoD users across
Asia-Pacific than three years ago.
As well as increasing content exposure, this
shift offers opportunities for brands to reach
audiences with highly targeted content — mainly
via addressable TV.
So, what does this mean for APAC?
8 8
ET
Addressable TV and what it could mean to APAC
Addressable TV
allows varied ads to
be served to different
homes. Bringing
together the best
of linear and digital
— vast reach and
granular targeting
— allows marketers
to match ads with
unique audience
segments at scale.
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