Asia-Pacific Broadcasting (APB) November 2017 Volume 34, Issue 9 | Page 2

2 EDITORIAL

HD + HDR more viable for Asian broadcasters

In a digital world populated by multiple connected devices , and characterised by demanding viewers , innovative technologies can act as key enablers in allowing broadcasters to work more efficiently , or to create more compelling content for their audiences .
IP , for instance , can help broadcasters redefine their workflows , identify their audiences more accurately , and create more cost-effectiveness in the long term .
If IP can be analogised as the unsung hero in the background , then perhaps 4K / Ultra HD ( UHD ) can be seen as the star basking in the limelight — the technology manifested directly in what viewers see on their screens , the one that creates the ‘ wow ’ factor .
When executed correctly , there is no question that 4K / UHD can produce stunning imagery . Unfortunately , that is not the case in most instances . In order to enjoy the increased resolution offered by 4K / UHD , the dimension of your TV set matters , as does your viewing distance , will have to come into play . How many households in the developing countries in Asia can afford big TV sets and spacious living rooms ?
Enter HDR , HFR and WCG , which are supposed to eliminate screen sizes and viewing distances from the equation , and which are all features DVB has included in the UHD-1 Phase 2 specification .
When APB asked Dr Peter Siebert , executive director of the DVB Project , which approach best suits broadcasters , particularly those in Asia- Pacific , he stressed that broadcasters are free to use either 4K / UHD or HD resolutions in combination with HDR , HFR and WCG , depending on their requirements .
Dr Siebert , however , highlighted that 4K / UHD is more expensive to implement , and terrestrial networks currently do not have the capacity to support a high number of 4K / UHD services .
And serious thought must go into the viability of 4K / UHD in Asia-Pacific , where many countries have yet to complete the analogue switchover . It is hard , if not impossible , to see any country leapfrogging directly from SD to 4K / UHD .
For broadcasters who are already transmitting in HD ( which , by Asian standards , most would have not done so for more than five years ), will they be willing to invest heavily in a complete revamp to 4K / UHD , as Dr Ahmad Zaki Mohd Salleh , group GM , engineering , Media Prima , has asked . The prohibitive cost of 4K / UHD , he says , makes HD + HDR a much more attractive proposition .
When compared to 4K / UHD , HD + HDR does appear to represent a relatively risk-free investment for Asian broadcasters , and if demonstrations at trade shows are an accurate indicator , the combination provides comparable quality to 4K / UHD by itself .
Another fan of HD + HDR is Singapore terrestrial broadcaster and media company MediaCorp . The bandwidth needed for transmission of HDR metadata is very small and Goh Kim Soon , senior vice-president , broadcast engineering , Media- Corp , believes it can be accommodated in our existing distribution system .
This is not to suggest that 4K / UHD should be discarded out of hand . Many broadcasters have successfully launched 4K / UHD channels , including those in South Korea and Japan .
However , HD + HDR does offer an alternative , and a very viable one at that , for broadcasters in Asia-Pacific .
SHAWN LIEW MANAGING EDITOR
November 2017 ( volume 34 issue 9 )
EDITORIAL managing editor Shawn Liew , shawn @ editecintl . com contributing editor ( technology ) Karl K Rossiter , karl @ editecintl . com contributing editor Shirish Nadkarni , shinads @ yahoo . co . uk senior reporter Josephine Tan , josephine @ editecintl . com
CORRESPONDENTS
■ India Shirish Nadkarni , shinads @ yahoo . co . uk
■ USA Mike Feazel , mfeazel @ gmail . com
PRODUCTION production editor Zuraini Ridzwan , zuraini @ editecintl . com sub-editor Genevieve Chan , genevieve @ editecintl . com senior multimedia designer Raymund Jaudian , raymund @ editecintl . com multimedia designer Waldomar Zuniga , waldomar @ editecintl . com ad / office administrator Irene Lok , irene @ editecintl . com accounts manager Tan Hui Min , huimin @ editecintl . com
MARKETING director - sales & marketing Jessie Tan , jessie @ editecintl . com manager - sales & marketing Lynn Chee , lynn @ editecintl . com
CIRCULATION & PROMOTIONS Lynn Chee , lynn @ editecintl . com
PROJECT COORDINATOR Jotham Tobiah Lim , apb @ editecintl . com
PUBLISHING publisher / editorial director Andrew Yeo , andrew @ editecintl . com
MEDIA REPRESENTATIVES
■ China Yang Ou
BEIJING BUNCH EXHIBITION SERVICES LTD Room 501 / B1 , Thunis Development Building , No . 11 Huixin East Street , Chaoyang District , Beijing 100029 Tel : + 86-10-6482 3808-106 Fax : + 86-10-6482 3670 E-mail : yangou @ bbes . com . cn
■ Japan Mikio Tsuchiya
WORLD MEDIA SERVICES INC 3-35-1-302 , Hongodai , Sakae-Ku , Yokohama 247-0008 Tel / Fax : + 81-45-891-1852 E-mail : mikio . tsuchiya @ worldmedia . jp
■ USA & Canada Gary L Rhodes
SEDOR MEDIA INC 775 Park Avenue , Suite 255 , Huntington , NY 11743 , USA Tel : 1-631-274-9530 Fax : 1-631-667-2871 E-mail : sedorusa @ optonline . net
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Dr Amal Punchihewa
Director , Technology & Innovation Asia-Pacific Broadcasting Union
Angeline Poh Assistant Chief Executive ( Industry Development ) Info-communications Media Development Authority of Singapore
Dr Peter Siebert
Executive Director The DVB Project
Stan Moote CTO IABM
Andrew Anderson
Head of Broadcast Operations Seven West Media
All rights reserved . MCI ( P ) 009 / 08 / 2017 PPS 985 / 06 / 2013 ( 022995 ) Printed by Markono Print Media Pte Ltd
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