NEWS & VIEWS
November 2017
Inter BEE 2017
will return to
the Makuhari
Messe
convention
centre
in Chiba,
Japan, from
November 15-
17, promising
to be “bigger
and better”
than last
year’s edition.
With 2020 Tokyo Olympics
in sight, Inter BEE 2017
expands in scale
TOKYO – The Japan Electronics and
Information Technology Industries
Association (JEITA) will be holding
the 53rd International Broadcast
Equipment Exhibition (Inter BEE)
at the Makuhari Messe conven-
tion centre in Chiba, Japan, from
November 15-17.
This year's show will mark the
“biggest” Inter BEE since its first
edition in 1964, as the event will
take place across eight exhibition
halls in Makuhari Messe’s main
building.
More than 1,000 companies
exhibited at Inter BEE last year,
drawing a total attendance of
more than 38,000 attendees. This
year, according to Inter BEE, 1,799
booths have already been taken up
by the exhibitors to date.
Yoshinori Ishizaki, project man-
ager for Inter BEE, Japan Electronics
Show Association (JESA), said: “In
the midst of the revolution we call
the ‘digital transformation’, instead
of the one-way transmission of in-
formation from sender to receiver,
a greater emphasis is being placed
on bidirectional approaches that
focus on enhancing user experi-
ence (UX) in the media industry.
Building on trends like this, we are
positioning the core competencies
of the media industry as content.
“We want Inter BEE to cover
a broader range of fields, such as
how we create our content, what
sort of transmission paths we use to
send content, what sort of devices
are used to receive content, as well
as how we can create content in a
way that keeps up with the evolv-
ing viewing experience.”
And with the Summer Olympics
taking place in Tokyo in 2020, Inter
BEE aims to establish itself as a
“comprehensive media event”, con-
veying the new possibilities offered
by media, such as developments
on 4K/Ultra HD (UHD) and 8K. Last
year, NHK began the world’s first
regular TV satellite broadcasts in
8K, and the Japanese public broad-
caster is gearing up to broadcast
the Tokyo Olympics in “Super Hi-
Vision”, NHK’s term for 8K.
Visitors can expect the latest
developments in not only 4K/UHD
and 8K filming and editing technol-
ogies, but also in video and sound
production, compression, trans-
mission and display technologies,
including high dynamic range
(HDR) and high frame rate (HFR).
In addition, there will be an
emphasis on IP transmission, cloud
and 5G. Along with an IP Showcase
that will demonstrate IP live trans-
mission, keynote speeches during
Inter BEE 2017 will also focus on 5G.
To support a new content
experience, artificial intelligence
(AI) is set to be a new buzz word
at this year ’s conference pro-
gramme. There will be a range of
sessions looking at AI application
and collaboration from a variety
of perspectives. Specifically, these
sessions will look at the application
of AI in improving efficiency of TV
13
Expect 8K to be a key draw on the exhibition floors of Inter BEE 2017, as Japan
gears up for the 2020 Tokyo Olympics, which public broadcaster NHK will be
transmitting in 8K.
programme