Asia-Pacific Broadcasting (APB) March 2018 Volume 35, Issue 2

5
NEWS & VIEWS
March 2018
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www.apb-news.com
NEWS & VIEWS
6
CREATION
12
MANAGEMENT
20
DISTRIBUTION
|
MARCH 2018
22
BLOCKCHAIN TECHNOLOGY ...
IT
BY SHAWN LIEW
While more study is required to access how blockchain technology can be
applied to the broadcast and media industry, broadcasters and content owners
may do well to start learning about blockchain now.
mean blockchain.”
While bitcoin is essentially a
cryptocurrency and worldwide
payment system, blockchain can
perhaps be described as the under-
lying technology used for verifying
and recording transactions that are
at the heart of Bitcoin.
And it is the former that is likely
to have the bigger impact on so-
ciety, as Lucas described: “Similar
to how the Internet changed the
world by providing greater access
to information, blockchain is poised
to change how people do business
by offering trust.”
With blockchain technology,
the digitisation of assets can be
decentralised, trustful, traceable,
highly transparent and free of
intermediaries, Mock Pak Lum,
senior advisor at Tembusu Partners,
a Singapore-based private equity
firm, told APB.
Citing the NEO Foundation,
a non-profit, community-based
blockchain project, Mock, a former
CTO of Singapore pay-TV operator
8 8
4K/UHD broadcasting gains momentum in Asia
BY JOSEPHINE TAN
SEOUL – With the aim of enhancing the qual-
ity of 4K/Ultra HD (UHD) broadcasting for local
audiences, three South Korean broadcasters —
KBS, MBC and SBS — alongside LG Electronics
and the Allied Platform, have launched TIVIVA,
a terrestrial 4K/UHD interactive service.
Available on LG Electronics’ 4K/UHD TV sets,
X-PLATFORM
38
INSIDE:
Improves protection & selling
of copyrighted content
SINGAPORE – What started off as
murmurs of passive concern has
in recent months, morphed into
a global effort by governments
around the world to regulate
bitcoin.
In the process, it has brought
the concept of blockchain technol-
ogy into the public consciousness,
although blockchain and bitcoin
are inherently different.
In a blog post, Matt Lucas,
Global Blockchain Labs Enable-
ment, CTO Europe Office, IBM
Industry Platform, wrote: “When
bitcoin was released as open source
code, blockchain was wrapped up
together with it in the same solu-
tion. And as Bitcoin was the first
application of blockchain, people
inadvertantly used ‘bitcoin’ to
| VOLUME 35 | ISSUE 2
TIVIVA offers 4K/UHD terrestrial programmes,
and is equipped with the ability to recommend
customised categories and programmes for each
viewer by analysing metadata of content, as well
as big data of audiences’ viewership history.
Jean Hur, senior deputy director, interna-
tional relations, MBC, told APB: “Broadcasters
in South Korea and worldwide need to adapt
and innovate in the current rapidly changing
broadcasting environment.
“TV is no longer a linear model, and meta-
data analysis is a fundamental requisite for
content analysis.
“Depth of data is necessary in order to
interact with viewers. This way, we can deliver
content they wish to be delivered.”
Having started 4K/UHD broadcasting
8 8
PAGES
23-36
W O R L D I N B R I E F
Amazon reveals sports
broadcasting ambitions
LONDON – Amazon is reportedly
poised to enter a multi-billion-
pound auction of English Premier
League football rights. If success-
ful in the UK, Amazon is expected
to proceed to secure international
rights for one of the world’s most
popular football leagues.
Satellite dish dropping
out of Sky
ISLEWORTH – UK pay-TV opera-
tor Sky has offered subscribers the
option of doing away with a satel-
lite dish. While stressing the move
does not signal an end to satellite
broadcasting, Sky plans to make
all its channels and content avail-
able online.
4 billion people
connected to the Net
NEW YORK – A new report
from social media management
platform Hootsuite and creative
agency We Are Social indicates
that there are now four billion
people globally using the Inter-
net. Of these, three billion are
active social media users
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