DISTRIBUTION
March 2016
29
Trends for Asia’s broadcast industry in 2016
More hybrid distribution
models
“Content is king, but distribution is
queen.” The rules of the game have
changed, and having desirable con-
tent alone is no longer sufficient.
Consumers are no longer con-
tent to view their content by ap-
pointment. Hence, a key considera-
tion for broadcasters and pay-TV
operators today and into the
future is how content is delivered
to the consumers — where they
are (location-independent), when
they want it (time-independent),
across multiple devices (device-
independent), and at an economi-
cal distribution cost.
Furthermore, the traditional lag
between consumption habits in the
developed and developing markets
no longer exists, meaning the same
innovative hybrid solutions need to
be deployed in mature and fast-
growing, low ARPU markets.
At SES, we have recognised
this need. In the past few years,
In the APB Jan/Feb issue, Deepak Mathur,
senior VP, Commercial, Asia-Pacific, SES, wrote
about the potential opportunities for HD and
4K/UHD in Asia-Pacific. Here, he discusses the
emergence of hybrid distribution models, and
the rise of High Throughput Satellites (HTS).
Many
satellite
operators
and service
providers
in Asia,
including
SES, are
starting to
leverage High
Throughput
Satellites.
we have been developing new
solutions to enable our customers
to meet consumer demands. At
IBC 2015, we showcased LIQUID
video-on-demand (VoD), a solu-
tion that enables content to be
streamed on-demand via satellite
connectivity.
Working together with the
satellite industry, we have also
established the SAT>IP commu-
nications protocol, an innovative
technology that converts satellite
signals to IP devices such as tablets,
smartphones and laptops.
Solutions such as LIQUID VoD
and S