Asia-Pacific Broadcasting (APB) March 2016 Volume 33, Issue 2 | Page 12

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12 NEWS & VIEWS
March 2016

Bloomberg Television switches to HD in Asia

HONG KONG – Bloomberg Media Group has launched its HDTV feed in Asia-Pacific , making it the “ first ” business and finance news channel to go live with an HD signal on cable networks in the region .
Bloomberg Tele vision reaches over 50 million households , offices and hotel rooms in 23 countries across Asia-Pacific .
According to Parry Ravindranathan , managing director , international for Bloomberg Media Group , launching HD is part of a strategy to cater to increasingly digitalsavvy consumers in Asia , and to ensure that Bloomberg remains the foremost digital-first media company .
Dan Molloy , Asia-Pacific commercial director for Bloomberg Media Group , added : “ HD is going to be an important feature as we continue to expand our TV partnerships in the region . There is already a growing appetite for premium HD content in Asia and as we localise more of our content , viewers are getting the best out of Bloomberg , whether on-the-move or at home . In addition to providing better image fidelity , viewers will now be able to appreciate our rich on-screen content and real-time data feeds as they were originally intended .”
n MARCH
February 29-March 3 ABU DIGITAL BROADCASTING SYMPOSIUM 2016 Hotel Istana , Kuala Lumpur , Malaysia http :// www . abu . org . my / Event- _ - dbs2016 . aspx
March 7-10 SATELLITE 2016 Gaylord National Resort & Convention Centre , MD 20745 , USA http :// www . expocad . com
March 8-10 CABSAT 2016 Dubai World Trade Centre , UAE http :// www . cabsat . com /
March 16-17 CARRIERS WORLD ASIA 2016 Centara Grand & Bangkok Convention Centre , Bangkok , Thailand http :// www . terrapinn . com / conference / carriers-world-asia / index . stm
March 24-26 CCBN 2016 CIEC , Beijing , China http :// www . ccbn . tv / EN / channels / 160 . html
n APRIL
April 16-21 NAB SHOW 2016 Las Vegas Convention Center , NV , USA http :// www . nabshow . com /
April 26-28 ASIA PACIFIC VIDEO OPERATORS SUMMIT 2016 Bali , Indonesia http :// www . visitapos . com
n MAY
May 24-27 KOBA 2016 COEX Exhibition Centre , Seoul , South Korea http :// www . kobashow . com
n JUNE
May 31-June 3 BROADCASTASIA 2016 / COMMUNICASIA 2016 Marina Bay Sands , Singapore http :// www . broadcast-asia . com http :// www . communicasia . com
n AUGUST
August 24-27 BIRTV 2016 CIEC , Beijing , China http :// www . birtv . com / birtv / ENGLISH / index . asp #
n SEPTEMBER
September 9-13 IBC 2016 RAI Amsterdam , The Netherlands http :// www . ibc . org /
n OCTOBER
October 4-6 APSCC 2016 Kuala Lumpur , Malaysia http :// www . apscc . or . kr / sub3 . asp
October 20-22 BROADCAST INDIA 2016 Bombay Exhibition Centre Goregaon , Mambai , India www . broadcastindiashow . com
October CASBAA CONVENTION 2016 Hong Kong www . casbaa . com /
n NOVEMBER
November 16-18 INTER BEE 2016 Makuhari Messe , Tokyo , Japan www . inter-bee . com
n DECEMBER
December 1-2 IABM ANNUAL INT ’ L BUSINESS CONFERENCE 2016 UK www . theiabm . org
White Paper @ www . apb-news . com
v Four stories of video success
What makes a viewer watch ‘ just one media more ’ video ? This white paper from Ooyala provides tips on how to split your content into short- , medium- and long-form lengths and optimise for each , or how to perfectly tailor your stories to appeal on different platforms . Read about success stories from the Arsenal Media Group , the Vienna State Opera and more .

ASIA PACIFIC VIDEO OPERATORS SUMMIT APRIL 26-28 , 2016

BALI , INDONESIA

Join us at Asia ’ s premier event for the media , telecoms and entertainment industry . Be at the centre of great conversations , deals and partnerships .
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