Asia-Pacific Broadcasting (APB) July 2017 Volume 34, Issue 5 | Page 4

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July 2017 ( volume 34 issue 5 )

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News & Views
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VIEW FROM THE TOP : It is always time to innovate Andrew Anderson , Head of Broadcast Operations , Seven West Media , explains why broadcasters need to innovate to remain relevant to their audiences .
EVENTS : Review of BroadcastAsia2017 , KOBA 2017 and Calendar of Events 2017 .
PROMPTINGS : mm2 Asia sets sight on growing across Asia Chang Long Jong , the newly appointed CEO of mm2 Asia , details his plans to expand the Singapore headquartered production house ’ s reach across Asia .
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Creation
FEATURE : Technology empowers post-production workflows In post production , the raw content undergoes a workflow involving different workstations , where it is refined , edited and tuned to perfection . And where efficiency is concerned , editors are today able to deploy IP and cloud technologies to simplify workflow processes while enhancing communications across workstations .
SDI still has a key role to play in broadcast industry Despite the ongoing transition to IP , TSL Products believes SDI still has a key role to play .
Management
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X-Platform
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FEATURE : Master control evolving to meet today ’ s broadcast requirements Broadcasters and media organisations today are under pressure to keep operational costs down while increasing their channel output and playout efficiency . Although the intepretation of master control systems may differ from one broadcaster to another , the core functionalities , arguably , remain unchanged .
New Group CEO to drive Magna Systems ’ business forward APB speaks with Matthew Clemesha , Magna Systems ’ new Group CEO , about his vision for the company .
Distribution
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FEATURE : Consolidating all channels and services into an STB Traditionally , a set-top box ’ s ( STB ) main function was to deliver the main TV services of operators . Today , the role of the STB has evolved to include the integration of services such as YouTube , video-on-demand platforms , or hybrid broadcast broadband ( HbbTV ) applications , to provide more viewing options .
STN explores new global opportunities Teleport operator and services provider STN is looking to expand its global reach and offer a one-stop-shop solution to its customers .
FEATURE : HEVC ready to take video compression throne The proliferating number of videos being streamed over multiple connected devices is continuing to put a strain on broadband networks . Can HEVC / H . 265 solve this conundrum , as well as improve the video quality delivered to the end-user ?
New alliance to develop OTT broadcast service in Thailand Thaicom , Huawei Technologies ( Thailand ) and Starcor Media have entered into a new partnership to create “ value-added services for the next-generation OTT platform ” for enterprise , educational , government and telecom sectors in Thailand .