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IntuiTV , an integrated solution that made an Asian debut at
CommunicAsia2016 , is designed to allow operators to monetise their content , on top of securing it .
agile services than what could be built and maintained in-house for a comparable investment .”
In the long term , multi- DRM vendors are proactively aware of changing standards for encryption standards , decryption protocols , streaming technologies , and more . This , says Frost and Sullivan , lifts the burden off of individual service providers and abstracts underlying complexity in a unified , easily integrated interface .
One multi-DRM vendor the report cites is Verimatrix , whose Video Content Authority System ( VCAS ) family of solutions enables operators to cost-effectively extend their networks and enable new business models .
By leveraging Verimatrix ’ s MultiRights OTT solution , operators can deploy multi-network devices in the knowledge that they have a platform that will absorb changes in security schemes as they occur and evolve . Multi- Rights brings CE devices and HTML5 browsers with embedded non-Verimatrix clients under the VCAS unified revenue security umbrella , together with other subscriber devices already incorporating Verimatrix client security .
The goal , Frost and Sullivan notes , is not so much for “ DRM unification ”, as it is for rights unification to enable transparent content consumption for endusers . The MultiRights framework allows for the inclusion of any third-party DRM schemes and any client devices under the VCAS umbrella for “ complete , consistent and end-to-end management of revenue security ”.
Earlier this year , Verimatrix also launched the Verspective Operator Analytics solution , an extensible suite of subscriber intelligence tools that are designed from the
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ground up to emphasise data security and integrity as a foundation for actionable intelligence . “ With this new solution , Verimatrix is illustrating the importance of considering security at various levels in the value proposition for an analytics solution ,” Steve Christian , SVP , Marketing , Verimatrix , tells APB .
The Operator Analytics solution also offers the option to integrate with Verimatrix ’ s cloudbased , globally connected Verspective Intelligence Centre , thus extending the overall value proposition for Verimatrix security and analytics solutions .
Christian adds : “ Not only is security stance a hedge against an attack on the data collection process — or the integrity of the data itself — it ’ s also fundamental as a component of defence against external threats to the large data sets that inevitably get created .”
Central to the Operator Analytics suite is a secure approach to data aggregation from a variety of instrumentation points . It enables crucial data collection from settop boxes and CE devices , which can then be enriched through additional headend sub-systems data sources , including videoon-demand platforms , operator content delivery networks ( CDNs ) and metadata systems . Working together , these data sets enable correlation of multiple operational viewpoints , creating an analytics platform for multi-network and multi-screen service providers .
Christian reveals that Verimatrix is already working with an
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initial “ small set ” of Asian operators who are using the Operator Analytics solution to harvest consumer behavioural information and exploit analytics as a tool to improve competitive profiles .
The time has come for IPTV 2.0 — or what Nagra calls the adoption of a new converged technology platform by cable , telecom , satellite and OTT service providers to optimise and secure the management and delivery of TV content across all networks and devices .
Stéphane Le Dreau , general manager , South-east Asia , Nagra , elaborates : “ In a new IPTV world , content protection and security in general are ever more important to protect the business models of service providers and ensure they get the best content available for delivery across all screens .”
As part of the company ’ s IPTV 2.0 vision , Nagra has developed an adaptive security model that is designed to meet service providers ’ specific security needs .
The anyCAST Connect product offering , for instance , delivers a complete security services platform and a set of security clients that utilises the best security components available on Nagracertified set-top boxes and other
The time has come for IPTV 2.0 — or what Nagra calls the adoption of a new converged technology platform by cable , telecom , satellite and OTT service providers .
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❝ In a new IPTV world , content protection and security in general are ever more important to protect the business models of service providers and ensure they get the best content available for delivery across all screens .❞
Stéphane Le Dreau , General Manager , South-east Asia , Nagra
consumer devices , including thirdparty DRM platforms . It is further integrated with Nagra ’ s MediaLive user experience and business services solution to offer a complete , modular and cloud-based platform for managing secured service delivery to all screens .
IntuiTV , an integrated solution that made an Asian debut at CommunicAsia2016 , encompasses Nagra technologies to offer a nextgeneration user experience for TV viewers . It also embeds anyCAST and leverages MediaLive to define , manage and monetise services .
Le Dreau explains : “ MediaLive supports multiple monetisation models , from subscription to transaction to advertising-based models , including options for pay-per-event or weekend passes . It also offers capabilities to specifically monetise add-on advanced services like ‘ digital lockers ’ ( used to store content on cloud DVR systems ) or downloaded content for offline consumption .”
Having locked in the security mechanisms , how can operators then look to more effectively monetise content across multiple delivery platforms ? Le Dreau answers : “ Monetisation , in the context of the pay-TV market , is now all about ensuring that subscribers get a superior TV experience and access to all the content they want , across the screen they prefer , with a consistent user interface and set of services that create a strong relationship with the service provider .
“ TV is a great vehicle for monetising fixed and mobile broadband services , assuming all the technology components are in place to ensure anytime , anywhere
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and any screen access to content , securely delivered across any networks .”
Nagra also offers cyber-security services that aim to help service providers protect their business and secure content throughout the content delivery chain in an IP-centric environment , a task Le Dreau acknowledges as increasingly challenging , even with an array of DRM , conditional access systems ( CAS ) and watermarking technologies available in the market today .
“ To fully take advantage of the business opportunity and stay ahead of OTT competitors in an IP world , broadcasters need to ensure that their service provider partners make the proper investments to implement a secure content delivery platform ,” he advises .
“ Such a platform needs to address all the new user cases emerging with IP and OTT distribution , from linear sports streaming to cloud DVR , to download-to-go or download-to-own scenarios . This is key to ensure that broadcasters have the best reach and exposure to even more viewers .”
The changes sweeping the video delivery marketplace are being driven by software and the IP transition , and is already upending the approach long advocated by many of the legacy security vendors as their core technologies and security approaches are eclipsed , says Verimatrix ’ s Christian .
As a company whose competitive approach has been defined by secure software components and IP connectivity , Christian points out that Verimatrix remains well placed to offer operators the best solutions to address some of the transitional changes they are facing today , and those that are just around the corner .
He concludes : “ Security and integrity remain critical factors in the generation of revenue from video services , and we believe that the profile of the next-generation operator will continue to regard security as a core issue — both in the delivery of video and in the management and analytics of data about the delivery and consumption of those services .”
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