January-February 2018
MANAGEMENT 17
Break down silos to drive revenue
During the Jakarta stop of Ooyala ’ s Media Logistics Forum last October , Bea Alonso , business development director for Media Logistics in Asia-Pacific , Ooyala , presented how the company is able to help media companies to enhance operational efficiencies and production workflows .
Royal Academy of Music uses KVM to manage live A / V recordings
Located in the heart of London , the Royal Academy of Music has been harnessing the most talented musicians around the world since 1822 .
To better train its nearly 850 current students from over 50 countries in more than 20 musical disciplines , the academy recently embarked on a long-term programme to upgrade and update its buildings and technical facilities . The ongoing work centres on the construction of a new theatre and recital hall , as well as re-locating and re-designing the associated control rooms .
What proved to be a “ fundamental challenge ” was transmitting live audio and video signals between buildings over distances in excess of several hundred metres . Thus , the academy sought to facilitate a more efficient and comfortable centralised environment in which producers can manage the wide variety of recordings and live productions undertaken each year .
To meet this objective , the academy identified IHSE ’ s keyboard , video and mouse ( KVM ) extenders as the most appropriate devices to remotely manage a wide range of audio and video switchers and servers located in the central equipment room . The addition of a Draco tera compact KVM switch provides the added benefit of extending operations to locations beyond the main control room .
Direct connection is achieved
between the Draco tera switch and the CON devices spread throughout the building over Cat 5 cabling on the shorter links within the main building , and single mode fibre on the longer runs between buildings .
All types of media format are handled , including VGA , DVI and HDMI video and analogue , as well as digital and networked audio streams .
David Gleeson , head of recording at the Royal Academy of Music ,
In an attempt to resolve issues media companies are facing in today ’ s competitive media landscape , Ooyala has organised the Media Logistics Forum . The event ’ s objective is to bring together media executives in an open dialogue to discuss industry trends that are impacting broadcast operations , production workflow bottlenecks and the strategies to address them .
Last year , the Media Logistics Forum toured across several regions , from Australia to the US and Europe , as well as Asia . During a Jakarta stop last October , the majority of Indonesian media exe cutives interviewed for an Ooyala poll agreed that their media operations were “ moderately efficient ”, and have potential for improvement .
Over half of the respondents come from companies offering video-on-demand ( VoD ) and / or are involved in production and linear TV broadcasting . In enhancing efficiency , the respondents indicated that improvements in workflow management ( 23 %), integration of different business functions with media operations ( 18 %), and better connection of operational silos ( 16 %) will be key .
Bea Alonso , business development director for Media Logistics in Asia-Pacific , Ooyala , told APB : “ Today , media executives are overwhelmed by the explosion of media devices , channels and content . Among the business priorities identified by forum respondents , the top two were : increase revenue and , increase market and audience share .
“ To achieve these goals , media executives
The Royal Academy of Music identified IHSE ’ s KVM extenders as the most appropriate devices to remotely manage a wide range of audio and video switchers and servers located in its central equipment room .
concluded : “ We need to accurately manage sound and picture at the very highest levels of quality so that producers and editors can create the best possible material for live transmission and recordings .
“ IHSE KVM extenders allow us to meet that challenge by providing instant excess to centralised production , editing and recording tools from several locations around the facilities , making it an efficient and straightforward process .”
Kaleidescape , a manufacturer of home theatre movie players and servers , has integrated NexGuard ’ s watermarking solution into its movie players .
This provides protection for content including early release and 4K / Ultra HD ( UHD ) movies that offer high dynamic range ( HDR ) and lossless multi-channel audio support . According to Kaleidescape , NexGuard ’ s content protection technology is essential for the highest fidelity movies and equally important for titles which are still playing in local theatres and offered as premium rentals for home entertainment .
Cheena Srinivasan , founder
understand the need to increase efficiency in operations . This is of utmost importance , and hence is a key concern for the majority of the attendees . Specific to Asian audiences , the need to break down silos and improve workflows was an area of focus .”
The Jakarta event was joined by Media Prima Digital , the digital marketing and technology arm within the Malaysia-based Media Prima Group . Media Prima Digital has launched ‘ tonton ’, a VoD service , which houses a library of content for viewers in Malaysia , and has started to expand its footprint in the region with launches in Singapore and Brunei .
Powered by Ooyala , the tonton service offers different monetisation options and audience analytics , to help drive revenue while expanding audience reach . Additionally , Media Prima Digital has also adopted Ooyala Flex , a media logistics platform , for enhanced metadata processing — including import of programme and schedule information from their broadcast systems — and exclusive content curation .
Mohamad Rezwan Khalil Azmi , general manager for IT infrastructure and digital media platform , Media Prima , concluded : “ The partnership with Ooyala has helped Media Prima Digital make strategic decisions about content , advertising and our overall business . As we expand our tonton business in the region , time to market and operational efficiency are key to our success in driving revenue .”
For Kaleidescape , content security starts with NexGuard
and CEO of Kaleidescape , elaborated : “ Kaleidescape ’ s Movie Store relies on strong relationships as we continue to establish with the world ’ s leading content owners for the highest quality , finest films and TV programming offered to subscribers .
“ Content protection , copy protection and anti-piracy measures that we implement set the highest bars for premium content . With increasing customer appetite for theatrical content at a premium price , it is important to offer a higher degree of assurance to content owners . NexGuard provides exactly what the content owners are seeking to deter piracy at its source , and to continue to grow our high-quality movie service offerings .”
Kaleidescape , a manufacturer of home theatre movie players and servers , has integrated NexGuard ’ s watermarking solution into its movie players .