PANELLISTS
14
May-June January-February 2016
2018
A media lifecycle within BI and
AJA lines up new solutions for 4K / UHD , HDR workflows
AJA Video Systems has equipped the Io 4K Plus with Thunderbolt 3 performance . The Io 4K Plus features 12G-SDI and HDMI 2.0 I / O connectivity for 4K / UHD , and 2K / HD / SD with HFR support up to 60p at 4:2:2 . AJA has also released a desktop software v14 for Io 4K Plus , in addition to new enhancements for AJA KONA and Io products . The new software empowers editors with control and integration between timeline audio , host system application audio , and microphone inputs . Using the new software , post professionals will also be able to review and play audio files from multiple locations — including locally stored files , or via a MAM or Web browser — in project timelines , and record voiceovers to existing media on the timeline .
Scott Lührs joins BFE
German systems integrator BFE has appointed Scott Lührs as head of division for KSC Controller Systems . In his new role , Lührs will oversee the technological and commercial advancement of the KSC product line , as well as BFE ’ s software and hardware solutions . Products , such as broadcast control and monitoring solutions , KSC CORE , and broadcast software-defined network ( SDN ) controller , KSC SILKNET for video over IP system environments , will also be under his purview .
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Storage and Archival Solutions
PANELLISTS
Fintan Mc Kiernan
CEO Ideal Systems South-east Asia
Patrick So
Regional Manager Asia Pacific Magna Systems & Engineering
Craig Johnson
Managing Director - Media Nielsen
Content distribution can never be the same again in the world of video streaming . To deliver content across multiple platforms and devices , media companies are required to develop several different workflows . However , business intelligence ( BI ) and media asset management ( MAM ) systems have the capability to manage the entire content lifecycle , streamlining them into one workflow , as Josephine Tan finds out .
D uring this Fourth Industrial Revolution , where emerging technologies — such as the Internet of Things ( IoT ) and artificial intelligence ( AI ) — are creating new possibilities in enhancing production techniques , traditional media companies are facing an even more challenging period . A wave of technology changes is impacting their business models , compelling them to transform and redevelop their strategies in order to cater to audiences in the digital space .
For decades , the single and direct way of TV broadcasting has set the bar in media and entertainment . In today ’ s digital era , however , the Internet has brought significant changes to consumers ’ viewing habits , with audiences heightening their expectations in terms of accessibility to quality content and programming .
And with more connected devices , coupled with the continued rise of social media , media companies have to react quickly to audiences ’ changing behaviours by accelerating their pace of innovation , which requires fluid modes of content creation and distribution methods .
Owing to the rising demand for TV Everywhere , including social media channels , broadcasters and content providers are faced with increasingly complex workflows , says Parham Azimi , CEO of Cantemo .
He tells APB : “ Of course , on the content creation and provision side ,
With more connected devices , coupled with the continued rise of social media , media companies have to react quickly to audiences ’ changing behaviours by accelerating their pace of innovation , which requires fluid modes of content creation and distribution methods .
Parham Azimi , CEO of Cantemo , outlines that MAM systems should help media operators manage the entire workflow , such as enabling automated workflows — from ingesting content , transcoding assets into the correct format based on specific criteria , enabling access controls , distributing content , and sending it to archive .
more platforms equate to more versions of each item of content . This makes managing that content and distributing it to the right platform at the right time more complex , and more important at the same time .”
In addressing these demands and challenges , Azimi encourages media companies to review their existing workflows , moving them towards a “ create once , repurpose often ” approach . By creating content that can be easily adapted for different platforms , he adds that media companies can make this process more efficient .
This type of workflow , according to Azimi , also opens up more opportunities for media companies to look at regionalising , or even personalising content for consumers , depending on geographical locations and personal preferences . This , in turn , enables media companies to address the changing demands of today ’ s audiences .
He elaborates : “ Having multiple content versions also represents the importance of being able to manage that content and workflow effectively . For instance , the implementation of MAM systems can help to keep content organised , allowing operators to find the correct version easily .
“ In addition , a MAM system should help manage the entire workflow , such as enabling automated workflows — from ingesting content to transcoding assets into the correct format based on specific criteria , enabling access controls , distributing content and sending it to archive .”
Suggesting automation as the most critical element within a MAM system , Azimi explains that automated workflows minimise chances of error , thus enabling media companies to better tailor content to suit their audiences .
“ Being able to dynamically control those workflows is also important , as the industry is changing at such a rapid pace , which means business objectives are also changing quickly ,” he continues . “ Reporting is another crucial element brought forth by business intelligence ( BI ) and MAM systems , giving media companies an oversight of content , the workflow and consumption patterns . All of this helps operators to adapt when needed , and improve overall efficiency , as well as customer satisfaction .”
ITV , a TV network in the UK , has implemented a campaign management system to streamline the production and delivery of on-air and digital marketing campaigns . The campaigns are targeted at millions of ITV viewers , informing them about up-and-coming ITV programmes , and fill over £ 270 million ( US $ 372 million ) of air-time a year on ITV ’ s broadcast channels and digital services .
For this project , ITV Technology worked with NMR , a UK-based media technology systems integrator , whose software partners includes Vidispine and Cantemo . Codenamed Project Phoenix , the project combines a media planning application for broadcast and digital media with a MAM system to