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38 WEDNESDAY
@ ConnecTechAsia2018
27 June 2018
vStudio makes BroadcastAsia2018 debut
For the first time at BroadcastAsia2018 , APB , alongside systems integrator Ideal Systems , set up vStudio , a virtual studio where some of the most prominent personalities in the broadcast industry gather and share their thoughts about the transformation they see taking place in today ’ s broadcast and media industry .
❝ I think the media industry is switching to IP , not only just the studios but also in the field . We feel this trend will continue , and I believe that there ’ s a lot more contribution that is going to happen . There ’ s also a trend of providing more creative encoding such as HEVC / H . 265 , and other things like satellite over IP and 5G , which are all driving the trend of having more available connectivity to be able to create more content from different locations .❞
— Bogdan Frusina , Founder of Dejero
❝ Many media companies come together here at BroadcastAsia to talk about what technology solutions they need to address the growing requirements of their consumers , while looking to overcome the challenge posed by many new entrants that take away their audience share . People are watching less traditional TV and spending more time with OTT or even simple platforms such as Facebook or Whatsapp , so there is now a shift . Traditional media companies want to stay competitive , but the most important thing is to have a technology refresh — making sure they have the latest technology to reduce costs and simplify the operation of the day-to-day television production . Our role is to help these broadcasters transition from traditional linear broadcast into digital operations . Digital means a lot of different things to different people , but what it means is getting out of that mindset of just producing content for one use . Instead , everything will be re-used and sliced up in different ways .❞
— Charles Sevior , CTO ( APJ ), Dell EMC