❝ Let ’ s continue to add content — it ’ s working , it ’ s driving growth .❞
www . apb-news . com
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@ ConnecTechAsia2018
27 June 2018
Playbook to help journos streamline newsgathering process
AP ’ s new Playbook promises to help journalists not only to plan news coverages but create more efficiency and reduce duplications in the news production process , says Paddy Payne , director , International Business Development , ENPS .
While AP , or Associated Press , is well known for its extensive pool of professional journalists covering world events , the company is also the developer of the ENPS news production system , currently being used by a large number of newsrooms around the globe .
The AP Playbook was created in response to the challenges currently faced by broadcast newsrooms — the growing pressure to produce more accurate news content at faster speed and deployed in as many platforms as possible .
Another reason for the new Playbook , despite the race among news organisations to be the first to break the news , AP noticed the lack of a publishing and content production tool to plan coverage and deploy newsgathering resources more efficiently .
With the news environment also spreading to social media platforms , content producers need improved planning to manage text , video and photo coverage for publishing to social as well as online portals . The Play-
ENPS ’ Paddy Payne showing off the Playbook .
book is designed to be scalable and customisable , depending on the size and resource of the news organisation .
Although it is Web-browserbased , the Playbook also has complementary apps that can run on mobile device platforms .
From managing assignments , content deployment , and even helping news coverage budgets , the Playbook will prove useful to news team managers around the world , Payne adds .
At the moment , the Playbook is still being ‘ road-tested ’ by AP ’ s newsrooms . However , visitors to BroadcastAsia2018 can experience its capabilities at Techtel ’ s booth 4K3- 05 , before it is formally launched to customers worldwide at the upcoming IBC2018 show in Amsterdam this September .
Viewers today not averse to watching TV on small screen
Ability to navigate digital disruption a key success factor – Gandhi
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will have 201 million subscribers by 2023 , of which 14 % will come from Asia-Pacific .
Just what , then , is so inherently attractive about Netflix ? “ Let ’ s continue to add content — it ’ s working , it ’ s driving growth ,” said Wells . Nothing surprising there ; content is still king , in spite of the cliché .
In Asia-Pacific , cost is also a factor , regardless of which angle you are looking from . With piracy still rampant in the region , some consumers remain reluctant to pay for content — not when they can get it for free , albeit at poor quality .
Paradoxically , Netflix is the prime example of how consumers around the world , including Asia-Pacific , are still willing to pay for premium content — at a price , when compared to many fixed pay-TV packages .
And there is another factor , one that is arguably of most concern to traditional broadcasters and pay-TV operators . While the TV set remains a key fixture in many households , changing lifestyles and increasingly sophisticated mobile devices mean that viewers today are not adverse to watching entire TV programmes on the ‘ small screen ’.
This month ’ s FIFA World Cup is highly informative when it comes to gauging viewers ’ acceptance of video streaming . According to FIFA ,
❝ Let ’ s continue to add content — it ’ s working , it ’ s driving growth .❞
— David Wells , CFO , Netflix
world football ’ s governing body , the 2014 FIFA World Cup broke online streaming records worldwide . Forty FIFA Media Licensees booked around 120 multimedia services for match coverage , while the FIFA World Cup “ white-label ” second-screen app was downloaded more than 10 million times in more than 20 broadcast territories .
If this trend is matched or , indeed , surpassed this year , it would lend further credence to the argument that viewers are shifting towards nonlinear viewing ; or at the very least , indicate that they are as comfortable consuming content on their mobile devices as they are on their TV sets .
How traditional operators address this growing trend , aligned with high-quality content and competitive pricing , may well go a long way towards preventing them from being mere footnotes in the new TV history that the likes of Netflix are continuing to write .
Shawn Liew is managing editor of Asia- Pacific Broadcasting ( APB ), which has been monitoring the trends and technologies impacting the broadcast and media industries for the past 35 years .
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actively contributing to the remarkable growth in the region ’ s Internet economy .
“ Today , ASEAN has 330 million Internet users , with 70 million new users since 2015 ,” he said , adding that
UBM Asia ’ s Motia Gandhi : “ This year , we have brought our three shows under one new brand — ConnecTechAsia , positioned at the intersection of the converging industries of info-communications , broadcasting and emerging technologies .”
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90 % of these users spend almost four hours a day on the mobile Internet through their smartphones .
“ These young , tech-savvy and connected citizens are ready to shift ASEAN ’ s engine of growth to the next gear , and seize the opportunities that technology and the digital economy have to offer them .”
At the opening ceremony , Motia Gandhi , group managing director ( ASEAN Business ) and vice-president , UBM Asia , the organiser of the ConnecTechAsia2018 Show , also stressed that the ability to innovate and mitigate digital disruption would be the key success factor in the fast-evolving setting in Asia — and that this was a core premise driving the evolution of trade shows organised by his company .
“ This year , we have brought our three shows under one new brand — ConnecTechAsia , a mega technology event comprising CommunicAsia , BroadcastAsia , and the new NXT- Asia , positioned at the intersection
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of the converging industries of info-communications , broadcasting and emerging technologies ,” said Gandhi .
“ Under this new brand , Connec- TechAsia will be the only business platform in the region to cover the entire spectrum of communications and emerging technologies sectors , and also the broadcast industry .
“ The event brings a holistic view of infrastructure hardware , software , services and industry executives from all over the world , to help businesses and governments in Asia navigate and adapt to this new era of digital convergence .”
Indeed , BroadcastAsia2018 at Suntec Singapore is featuring technologies that are driving change for traditional broadcasters such as Ultra High-Definition ( UHD ) content , Live Production , Over-the-Top ( OTT ) platforms , and the latest cinematography and film production equipment , including 4K and 8K cameras .
With gaming fast experiencing
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significant growth in the region , UBM is hosting the first-ever live eSports tournament — the Southeast Asian League ( SEAL ) at the new Esports Arena Studio .
“ Held in collaboration with WeOne , a blockchain-based eSports tournament and gaming platform , together with eSports organiser Cresmos , the three-day live-streamed Hearthstone Tournament will provide an immersive experience for attendees ,” said Gandhi , maintaining that the ability to innovate and remain agile in the face of disruption will be the defining hallmark of success of the intelligent enterprise of the future .
Gandhi concluded : “ Even as converging digital trends and the emergence of new technologies continue to re-define our world , ConnecTechAsia will stay true to its vision and gather the latest innovations and knowledge that can enable businesses and governments to build a smarter , more connected world for all .”
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