❝ One of the multi-faceted challenges that the media industry faces today is getting engaging content to market faster at a lower cost . This can be addressed by the Ooyala Flex Media Platform , which streamlines content production and distribution , automates tasks ,
and provides complete visibility into the content supply chain .❞
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26 June 2018
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Ooyala unifies the content supply chain via metadata and AI
❝ One of the multi-faceted challenges that the media industry faces today is getting engaging content to market faster at a lower cost . This can be addressed by the Ooyala Flex Media Platform , which streamlines content production and distribution , automates tasks ,
and provides complete visibility into the content supply chain .❞
— Phil Eade , Senior Director , Media Platform Business Development , Asia-Pacific and Japan , Ooyala
Ooyala is offering its Flex Media Platform , an open and extensible content production and delivery platform that simplifies the process of managing , curating , orchestrating , publishing , analysing and monetising video content .
The Ooyala Flex Media Platform provides a unified framework that optimises the entire content supply chain , and can be further configured and developed accordingly to users ’ needs . Equipped with an analytics solution to collect data and insights at every stage of the content lifecycle , the platform empowers media content owners and production companies to make more informed business decisions , thus ensuring the best content is delivered to attract and engage audiences .
Phil Eade , senior director , media platform business development , Asia- Pacific and Japan , Ooyala , explains : “ One of the multi-faceted challenges that the media industry faces today is getting engaging content to market faster at a lower cost while dealing with increasingly complex content formats and requirements . This can be addressed by the Ooyala Flex Media Platform , which streamlines content production and distribution , automates tasks , and provides complete visibility into the content supply chain .
“ With an open and extensible architecture , the platform is configured for customers according to their requirements and scales easily as the service expands . With the increased efficiency in their operations , content owners can thus deliver content faster and increase revenue .”
Designed to meet the demands
of media production and distribution , the Ooyala Flex Media Platform shares metadata and analytics to create a “ single source of truth ” along the content supply chain . This , according to Ooyala , allows operators to streamline their media operations and eliminate errors from manual processes while increasing the overall efficiency of their businesses .
Other features such as multidimensional analysis of viewing and engagement also empower operators to bring data across content libraries or a single video .
Describing Asia as a “ highly connected , mobile-first region that is booming with opportunities ”, Eade stresses that , because the demands to create a large library of content in a timely manner might seem “ insurmountable ”, Asian broadcasters are seeking to retain audience engagement in order to maintain a competitive edge .
He concludes : “ The Ooyala Flex Media Platform helps broadcasters manage their entire content supply chain , from pre-production to profit . Shared metadata from the platform allows broadcasters to search their archives easily and re-purpose content for additional revenue streams .
“ The analytics derived also empowers media companies to understand their content ROI and make better content investment decisions . By equipping Asian broadcasters with a scalable and easily configurable platform , Ooyala ensures that they can compete effectively in this rapidly evolving industry .”
Ooyala is exhibiting at BroadcastAsia2018 , suite MR302 .