❝ Just like many other industries undertaking significant business transformation , the broadcast and media industry is ‘ growing up ’ and adopting industry standard IT technologies , with all of the inherent benefits .❞
8 TUESDAY
@ ConnecTechAsia2018 www . apb-news . com
26 June 2018
Dell EMC tackles key infrastructure needs for the broadcast and media industry
Dell EMC has forecast that the amount of global data will reach 18 zettabytes by 2020 . In terms of storage and archive requirements , how can broadcasters and media organisations keep up with this development ? Charles Sevior : Storage requirements for the broadcast and media sector are growing exponentially . We are creating more content through the use of higher resolution cameras and formats , increased use of multi-camera capture , increased shoot-to-use ratio from reality TV show formats , and increased number of channels .
Besides , with the proliferation of video-on-demand ( VoD ) and content streaming platforms , viewers are gaining access to long-tail content and we are also tailoring “ catch-up ” and “ behind the scenes ” content . All this is helping to engage better with viewers and satisfy the growing demand for high-quality rich content .
Dell EMC tackles this capacity growth requirement head-on by offering scale-out storage solutions based on file ( NAS ) and object ( cloud ) technology . This , provides easy-to-manage storage with both high-performance and low total cost of ownership ( TCO ) attributes .
What are some of the highlights that Dell EMC is bringing to BroadcastAsia2018 to address the needs of broadcasters and media organisations ? Sevior : Dell EMC solution specialists with a strong focus on the broadcast , media and telecom sectors are attending BroadcastAsia2018 to meet with our customers and partners , and show how our end-to-end infrastructure is being leveraged by customers across the world .
We are focusing on our storage solutions Isilon , for high-performance NAS shared storage and ECS for
While one of the most recognisable brand names in the world , what Dell EMC ( BroadcastAsia2018 booth 4Q2-05 ) is offering the broadcast and media industry goes beyond just storage , as Charles Sevior , CTO , APJ + GC , Unstructured Data Solutions , Dell EMC , explains .
❝ Just like many other industries undertaking significant business transformation , the broadcast and media industry is ‘ growing up ’ and adopting industry standard IT technologies , with all of the inherent benefits .❞
— Charles Sevior , CTO , APJ + GC , Unstructured Data Solutions ,
Dell EMC
cloud-scale object storage that is S3 native . Recently , we announced the launch of Isilon Cloud , in partnership with Google Cloud Platform .
We are also showcasing a few of the great Dell creative monitors . These support 4K / Ultra HD ( UHD ), 8K , high dynamic range ( HDR ) and even curved displays for the ultimate desktop experience . In addition , our latest Dell Networking products are on the stand , including the S4248FB , which supports 10 / 40 / 100GbE and includes 25 / 50GbE rates , which are of great interest for uncompressed 4K / UHD media content .
Can you also elaborate on the roles cloud and AI are playing in Dell EMC ’ s development roadmap ? Sevior : The media and entertainment sector ( M & E ) is starting to embrace the use of artificial intelligence ( AI ) techniques to automate some manual process in content management and content usage analytics .
We are seeing this being integrated into some of the media asset management and content analytics products . For instance , Dell EMC Isilon is being used by customers in many different industries as the core storage platform for training data sets used in deep learning with convolutional neural networks . In addition , customers are adopting cloud operating models but not wanting to be locked in to one public cloud vendor . Leveraging solutions from VMware and Dell EMC , we can provide the benefits of a multi-cloud solution without vendor lock-in .
We see multi-cloud as a key infrastructure requirement for the future . Broadcast and media customers can achieve the perfect blend of on-premise and outsourced services , achieving uncompromising lowlatency performance and well-managed cost and content security .
Transforming your business : Dell EMC ’ s solutions , including multicloud solutions , are designed to provide beneficial transformations for broadcast and media businesses .
You also spoke at the APB IP Master Class in Singapore on June 25 . How do you see IP transforming the broadcast and media industry ? Sevior : The adoption of IP technology as a replacement for SDI video and audio connections in media facilities seems like a simple technology switch — and very dependent on the cost and utility of the replacement technology .
However , the outcome of making this change is really leading to the benefits of workforce transformation and digital transformation in broadcast and media businesses . By leveraging virtualisation and cloud operation models , and being able to break beyond the limits of physical SDI cable lengths , we open up the possibility for remote live broadcast facilities and global collaboration on live creative productions . This will lead to decreased cost and a lower barrier of entry for new players in the dyna mic M & E sector .
For example , the recent introduction of the NEP Australia remote production hubs , in partnership with Fox Sports Australia and Telstra Australia , has resulted in the practical separation of the live production team from the outside broadcast ( OB ) venue , camera crew and commentary team . This reduces staff travel and increases productivity — resulting in workforce transformation driven by new technologies .
Some of our customers in the content creation space are looking to leverage remote creative workers without needing them to sit directly inside the VFX / animation / post-production facility . The challenge here is to achieve a high-quality , low-latency user interface without reducing the tight security around the content . The security requirements of the Motion Pictures Association of America ( MPAA ) are now evolving to the trusted partner network — which requires a security transformation .
Just like many other industries under taking signi ficant business transformation , the broadcast and media industry is “ growing up ” and adopting industry standard IT technologies , with all of the inherent benefits .