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26 June 2018
Brainstorm brings virtual graphics into broadcast reality
Brainstorm is demonstrating its graphics and virtual set range , which is equipped with the latest enhancements for “ hyper realistic ” content creation using augmented reality ( AR ) and data-driven graphics .
Brainstorm ’ s InfinitySet is a virtual set and 3D graphics solution that is equipped with TrackFree technology and features such as TeleTransporter , 3D Presenter and VideoGate .
For instance , the company is showcasing a photo-realistic virtual set presentation for AR and broadcast applications , where the synthetic images will be undistinguishable from real images .
This showcase is made possible through the combination of the Brainstorm eStudio renderer with the Epic Games Unreal Engine within the new Combined Render Engine ap-
FOR RADIO
Breaking Radio Silence
Modular Scalable Native AoIP
See the NEW Type R Radio console at Broadcast Asia , stand 6C3-01 plication . Brainstorm ’ s Aston motion graphics creation , CG and playout system delivers the in-context , datadriven graphics , which adds yet another level of “ visually engaging ” content within the virtual studio environment .
Aston offers advanced graphics creation tools and object properties , including advanced primitives , textures , materials , shaders and many more , and features a user-friendly , contextual interface that speeds up and facilitates the designer ’ s operation . Brainstorm believes that Aston is able to perform at its best in any graphics application , from channel branding to news and sports graphics with charts , classifications or bumpers , and from data-driven statistics to AR interactive objects .
Brainstorm is also presenting its InfinitySet virtual set and real-time 3D motion graphics solution . Providing AR features used by broadcasters to create graphics and shows , Infinity is integrated with technologies like TrackFree or features such as TeleTransporter , 3D Presenter or VideoGate — allowing users to create virtual content to better engage audiences .
One recent user of Brainstorm ’ s solutions is CJ E & M , a South Korean media and entertainment content company , who utilised Brainstorm ’ s InfinitySet to create 4K / Ultra HD ( UHD ) AR graphics for the opening ceremony of the 2018 Winter Olympic Games in PyeongChang . Combined with the eStudio render engine graphics , the result was the display of “ live , hyper realistic ” effects , produced and broadcast in 4K / UHD , including a dome made of stars , alongside virtual fireworks and other AR elements .
David Alexander , commercial director of Brainstorm , says : “ Brainstorm is fully committed to the Asia-Pacific region ; that is why we are bringing our latest technologies to BroadcastAsia2018 , focusing on two main areas — virtual sets and real-time graphics .
“ Asia , in general , is of utmost importance in Brainstorm ’ s commercial strategy , and our commitment to the region is proven once again with our presence at BroadcastAsia , alongside other events as we continue to expand our presence in the area in tandem with the growth in the number of regionally-based Brainstorm personnel .”
To find out more , visit Brainstorm at BroadcastAsia2018 booth 4N3-01 .