18 18 BROADCASTASIA2017 SHOWDAILY 24 May 2017
Lawo brings Broadcast 3.0 strategy to Asia
Gregor Erlitz , head of sales APAC , Lawo , details the company ’ s Broadcast 3.0 strategy , and highlights what visitors can expect at booth 6K2-01 .
As a founding member of the Alliance for IP Media Solutions ( AIMS ), Lawo has been committed in offering a full range of video- and audio-over-IP solutions . Can you give us an update on Lawo ’ s IP strategy for the broadcast industry ? Gregor Erlitz : Part of Lawo ’ s Broadcast 3.0 strategy is to virtualise the main components of live broadcast production and bring them into a cloud-based IP production environment .
This year , we will see this with the first deployments of the new V _ matrix platform at major customers , especially NEP Australia setting up the largest and most significant Live IP project in the industry so far . The V _ matrix is a software-defined processing and routing platform and as such , runs all processing functions in software on highperformance computing blades instead of dedicated “ modular ” hardware . Combined with an IP network backbone based on standard , commercial off-the-shelf ( COTS ) hardware , this provides virtually unlimited routing capacity and total flexibility in the workflow as the system functionality can adapt quickly to the actual production demands .
Another important aspect of our strategy is pushing IP interoperability standards and tying the network components together under a Seamless Orchestration and Unification Layer — called SOUL . In combination with our Virtual Studio Manager ( VSM ) control system , SOUL allows broadcasters to operate IP-based devices in parallel with baseband equipment under one unified user interface .
Lawo solutions such as the V _ line video processing and routing solutions also recognise that SDI still has a role to play . How can broadcasters make a successful transition from SDI baseband to IP routing , for instance ? Erlitz : We believe one major aspect to ease the transition from SDI to IP is a unified control system that leverages the advantages of an IP-based production environment with improved workflows , and which provides the operator with the same “ look and feel ”, no matter if operating a baseband- or an IPbased infrastructure in parallel .
The potential benefits of IP regarding automation and remote production set-ups are substantial and IP systems have proven already to be as reliable as traditional baseband systems . As with any other technology change , this will influence how broadcast productions are internally organised and an “ open mindset ” will definitely help to explore the possibilities and follow new directions .
❝ The potential benefits of IP regarding automation and remote production set-ups are substantial and IP systems have proven already to be as
reliable as traditional baseband systems .❞
What other highlights can visitors expect from Lawo this year ? Erlitz : The V _ matrix platform gets a powerful new multi-viewer , which runs as a software module on the processing modules and can be configured via the Lawo theWALL application .
In addition , we ’ ll have the latest SMPTE 2110 elementary stream format implemented , which includes 2110 / 30 compliant audio streaming . On the audio side , we just released the new mc ² 96 Grand Audio Production Console . This console integrates seamlessly into audio and video networks with native SMPTE 2110 / 30 support and with LiveView , can display live video streams as thumbnails in each channel strip .
A new IP-Share algorithm equips the mc ² series audio mixers with intelligent gain compensation of networked DALLIS audio nodes . For radio customers , there is the new ruby Virtual Radio Console , which is the first radio mixing console designed for PC monitor-centric studio workflows . It allows for easy integration into IP networks with its all-new IP powercore that has built-in , redundant high-capacity AES67 I / Os .