12 12 BROADCASTASIA2017 SHOWDAILY 24 May 2017
NeuLion provides platform to power digital experiences
Can you tell us more about the NeuLion Digital Platform , and how it can help broadcasters deliver content , including in 4K / Ultra HD , over OTT platforms ? Chris Wagner : The NeuLion Digital Platform is a complete end-to-end video solution , delivering video content in the highest quality , up to 4K / Ultra HD ( UHD ). The platform comprises eight components that are fully owned and operated by NeuLion , eliminating the complexity and reducing costs of multivendor alternatives .
Content owners and content rights holders rely on the NeuLion Digital Platform to deliver and monetise their content . NeuLion provides extensive over-the-top ( OTT ) packaging and content pricing features and also develops many of the UI / UX experiences for its customers .
We power digital experiences for some of the world ’ s largest brands , including NFL , NBA , UFC , Eleven Sports , RugbyPass , Univision and many more . Utilising the Neu- Lion 4K Encoder , we deliver content in 4K / UHD at 60fps for some of our customers , such as the UFC .
We successfully delivered UFC 200 : Tate vs Nunes in 4K / UHD — the first-ever live , OTT , pay-per-view event available in 4K / UHD and delivered to consumers through an unmanaged network ( the public Internet ).
Besides 4K / UHD , how do you see technologies such as HDR , VR and 360 ° enhancing the video viewing experience ?
Chris Wagner , executive vicepresident , NeuLion ( booth
4B4-03 ), explains how the company is helping to deliver some of the most compelling video experiences to viewers .
Wagner : A clear differentiator for NeuLion , and what we ’ re recognised for in the marketplace , is our keen focus on the experience we create for our customers as they build their OTT and TV Everywhere services .
With live 360 video and virtual reality ( VR ) going mainstream , it ’ s mission-critical to have an end-toend platform that includes production and delivery to make it happen . We are excited to be working with Nokia on this new capability . The combination of OZO Live and the NeuLion Digital Platform also offers VR content owners monetisation features around the production and delivery of their content . VR content rights holders can monetise content using any combination of business models to unlock VR revenues .
Video continuously moves forward . Black and white video ultimately gave way to SD colour . In turn , the limited SD palette gave way to HD with its higher-resolution
and more numerous and richer colours . Technology continues to march on , and 4K / UHD , offering even better resolution and deeper colours , is upon us .
The next step in the evolution of video is high dynamic range ( HDR ), an emerging standard aimed at increasing the number of colours and luminance available with video to more closely approximate what is visible to the human eye in the natural world .
The NeuLion Digital Platform is enabling content producers and the companies charged with encoding the content . By creating a software-based HDR infrastructure using video solutions from NeuLion , new and vibrant colour , and luminance standards can be implemented today without forcing expensive decisions or the maintenance of running parallel hardware-based HDR silos .
Neulion also offers the ACE Analytics solution . How can this allow content rights owners and operators to better identify their audiences , offer them the
❝ A clear differentiator for NeuLion , and what we ’ re recognised for in the marketplace , is our keen focus on the experience we create for our customers as they build their OTT and TV Everywhere services .❞ content they want , and perhaps most importantly , monetise their OTT services ? Wagner : NeuLion ACE Analytics provides our NeuLion Digital Platform customers the tools needed to uncover intelligence and insights that drive effective business outcomes , such as growth , quality of experience and quality of service .
Leveraging real-time OTT consumer watch data , user data and support data , all generated by the NeuLion Digital Platform , ACE Analytics helps customers answer important marketing questions , including : n What are my most effective and profitable marketing channels and campaigns ? n Who are my most valuable customers ? n Who is likely to cancel and how can we keep them ? n How do I convert free customers to paid customers ?
The NeuLion Digital Platform powers every aspect of the customer journey , providing seamless insights to connect marketing , sales and multi-device user behaviour that drives results , with ‘ out-of-thebox ’ interactive dashboards . Viewers also want to be able to watch the content they want , when they want , making personalisation a key element in OTT .
The NeuLion Digital Platform enables our customers to create personalised experiences for their end-users , allowing them to simply curate content based on their favourite team , school , league or conference .
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