Asia-Pacific Broadcasting (APB) BroadcastAsia2017 Show Daily - Day 1 | Page 16
16 BROADCASTASIA2017 SHOWDAILY
16
23 May 2017
ZEISS has a lens for every production need
At booth 6G2-04 , ZEISS is highlighting a range of
lenses that cater to multiple production needs and
video formats. Victor Cheang, regional director,
South-east Asia and ANZ, ZEISS, reveals more.
Content producers today have
to work in a multitude of video
formats. As a provider of cam-
era lenses, what is your product
strategy to ensure that all the
needs of your customers are
catered to?
Victor Cheang: ZEISS offers great
lenses for every user and for every
application: from really compact
and lightweight lenses (ZEISS Loxia
on Sony E-Mount cameras) to big
lenses for Hollywood productions
— lenses with a special look (ZEISS
Master Anamorphics), lenses with
B4 mount (ZEISS Digiprimes), and
so on.
4K/Ultra HD (UHD), high dy-
namic range (HDR), 8K are no
challenges for ZEISS as we recog-
nised the trend for large camera
sensors and high resolutions four
years ago. Back then, we were the
first manufacturer to bring to the
market cine zooms (ZEISS CZ.2) and
compact prime lenses (ZEISS CP.2)
that cover full frame, and which
are thus a future-proof investment.
Even in the realm of virtual reality
(VR)/ augmented reality (AR), ZEISS
has contributed premium optics
with the ZEISS VR One Plus.
ZEISS is constantly looking to
improve and innovate; we have
launched the compact prime lenses
ZEISS CP.3 XD, which cover full
frame and record metadata, and
enable even small productions to
work with visual effects and CGI.
With our strength being our
vast knowledge in lens making, we
strive to continue creating lenses
that we believe are the best in terms
of precision and image quality.
What are some of the key lenses
that you are highlighting this
year?
Cheang: The key lenses that we
are highlighting are the newly-
launched ZEISS Compact Prime
CP.3 and CP.3 XD lenses. Besides
the ergonomic differences of be-
ing smaller and lighter from their
predecessors, the ZEISS CP.2 lenses,
the new ZEISS CP.3 lenses cover full
with the ZEISS eXtended Data (XD)
lens metadata technology.
The ZEISS CP.3 XD lenses pro-
vide an electronical interface and
feature innovative and ground-
breaking lens data technology to
speed up and simplify the workflow
on-set and in post-production. They
enable trailblazing, one-click cor-
rection of images, never before pos-
sible in motion picture workflows.
Besides the new ZEISS CP.3,
we are also highlighting the ZEISS
LWZ.3, for which we have received
overwhelming demand since it was
first announced last year.
❝ With our strength
being our vast
knowledge in lens
making, we strive to
continue creating
lenses that we believe
are the best in terms
of precision and image
quality. ❞
frame across all 10 focal lengths
and are also available in the ZEISS
CP.3 XD version, which is equipped
Specifically for Asia-Pacific’s
broadcast industry, what trends
do you see emerging, and how
can ZEISS help broadcasters in
the region address these trends?
Cheang: Cameras are improving
constantly with bigger and higher
resolution sensor size. ZEISS under-
stands this and our lenses are
manufactured to provide optimum
resolving power for the highest
definition. For our newest prod-
uct, the ZEISS CP.3, compatibility
is further enhanced with the much
wider range of cameras available in
the market today due to the 35mm
full-frame coverage across all 10
lenses as well as the interchange-
able mount system.
We are also seeing a down-
sizing of equipment. Technology
has advanced with increase in reso-
lutions, but this has also created
reductions in the size and weight
of the equipment — cameras, LED
Lightings, lenses, and so on.
ZEISS has opened up the use
of photo graphy camera lenses
that are even smaller in size, for
cine applications with the patented
de-click function of the ZEISS Mil-
vus SLR lenses and the ZEISS Loxia
E-mount CSC lenses. The ZEISS
lens gear rings were developed
to further equip the ZEISS photo
lenses with a follow focus system,
enabling precise focusing and
functions resembling those of a
full-fledged cinema lens.
There is also a need for more
versatile, cost-effective and ad-
vanced workflows. For instance, the
ZEISS CP.3 XD lenses allows the ad-
justment of distortion on-set when
traditionally, lens data was used by
a post house to make a correction
or tweaks. Such metadata readout
was previously only available with
top-end lenses such as Master
Prime, but with the CP.3 XD lenses,
the metadata benefits are available
to mid-budget productions and
even to owner operators.
Osee Technology unveils 4K/UHD broadcast monitor
Osee Technology is displaying a number of broad-
cast monitors, including the LMW-550-4K, a 55-
inch 4K/Ultra HD (UHD) video monitor featuring
a wide viewing in-plane switching (IPS) LCD panel
with 3840x2160 resolution. Equipped with four
channels of 3G/HD/SD-SDI inputs and four HDMI
inputs, the LMW-550-4K supports quad-split
display of 3G-SDI or HDMI-compatible DVI-D.
Other features of the LMW-550-4K include
A/V alarming, signal presence alarming and
built-in Web server.
Operators can also integrate the LMW-550-
4K with Osee