6 6 BROADCASTASIA2016 SHOWDAILY 1 June 2016
Riedel reveals versatile solutions
Riedel Communications is displaying a number of solutions for real-time networks for video , audio and communications at booth 5C6-01 .
One such solution is the Mediornet Micron , a high density signal interface with a complete array of audio , video , and data inputs and outputs , including 12 SD / HD / 3G-SDI inputs and 12 SD / HD / 3G-SDI outputs , two MADI optical digital audio ports , a Gigabit Ethernet port , two sync reference I / Os , and eight 10G MediorNet Links ( 4.25 capable ).
Micron is available as a fully networked MediorNet device , as well as in a point-to-point edition at a very competitive price point .
According to Cameron O ’ Neill , Riedel ’ s director for APAC , at just 1RU , Micron offers a highly versatile signal interface that can be used in productions of every size and complexity . “ It ’ s like a Lego block ,” he says , as broadcasters can add on more inputs or outputs as the need arises . The Micron can also be expanded to 100 frames .
Another product on display is the MediorNet Compact , a cost-effective and easy-to-use entry to the Riedel MediorNet world of integrated media signal distribution and processing .
It is said to be the first fibre-based 21st-century stagebox providing the flexibility of a true real-time media network including integrated signal processing at the cost of simple multiplexing point-to-point products .
With a network bandwidth of 50Gbps , MediorNet Compact provides enough capacity for bi-directional transport of 12 HD-SDI signals , dozens of MADI streams or GBit-Ethernet signals and hundreds of audio channels or intercom ports — ideal for streamlining the infrastructure of any mobile , studio or live event application .
To find out more , do head to the Riedel booth at level 5 .
Riedel ’ s Cameron O ’ Neill highlights the salient features of the Mediornet Micron , which is available as a fully networked MediorNet device , as well as in a point-to-point edition at a very competitive price point .
SWIT builds a solid business in batteries and chargers
As SWIT Electronics marks its 20th anniversary this year , it is also proudly celebrating its success as a market leader in heavy-duty batteries and fast chargers .
Victor Sun , sales manager of the Nanjing , China-based company , reveals that SWIT has been growing its market share by 20 % year on year , and it is the No . 1 brand name for batteries and chargers in the China market . Among third party providers of batteries and chargers , SWIT is among the top three names worldwide .
“ We do not see ourselves competing with other third party providers ; our competitors are the original brand manufacturers like Sony or Panasonic , and even so , we are gaining market share from them .
“ The reason for our success boils down to a strong commitment to quality — not only quality of our products , but the quality of pre-sales and after-sales
Victor Sun , sales manager of SWIT Electronics , posing with SWIT batteries and chargers .
service ,” Sun adds .
High product quality is the outcome of consistent R & D efforts . With a total staff count of 250 , SWIT has 50 staff engaged in R & D . The company also invests 10 % of its revenues in R & D annually .
Sun shares that this is the third year that SWIT is participating in BroadcastAsia . “ The show is valuable for us to reinforce our presence in the Asia market , and also a good opportunity to meet with our distributors in South-east Asia , and Australia and New Zealand .”
At the SWIT booth at 4A3-01 , key products on display include the latest range of heavy-duty batteries and chargers , a 4-battery power station box , heavy-duty lights , and wireless video transmission systems designed for cine cameras . The video transmission systems cover a range of 150m-700m .
SWIT is also introducing new monitor products . It has studio monitors featuring 17-inch , 21-inch and 24-inch displays , and a 5.5-inch full HD waveform LCD monitor for on-camera use .
Official Show Daily
Publisher / Editor Andrew Yeo
Managing Editor Shawn Liew
Contributing Editor Millette Manalo-Burgos
Reporters Sharon Tian Shirish Nadkarni Richard Seah Josephine Tan
Contributor Stan Moote
Production Editor Zuraini Ridzwan
Sub-Editor Genevieve Chan
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Multimedia Designer Waldomar Zuniga
Director – Marketing & Sales Jason Lee
Senior Manager – Sales & Marketing Jessie Tan
Chief Community Officer Lynn Chee
Ad Administrator Irene Lok
Accounts Executive Tan Hui Min
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