Asia-Pacific Broadcasting (APB) BroadcastAsia2016 Show Daily - Day 2 | Page 24
24 BROADCASTASIA2016 SHOWDAILY
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8am: Registration
Morning Plenary — Joint plenary
with CommunicAsia summit
[VENUE: HIBISCUS 3611]
9am: Chairman’s Welcome Address
Tony Poulos, Managing Editor, Disruptive Views and Columnist, Telecom
Asia
9.10am: Opening Keynote Address
Gabriel Lim, CEO (Designate), Infocommunications Media Development
Authority (IMDA)
9.30am: Visionary Address
The Next 5 years in Global Digital
Transformation
n The next 5 years will bring exponential changes in how we communicate,
how we consume media and content,
how we transact and do business and
how we learn and design our future much of it will be driven by globally increased connectivity, super-computing
and vastly more powerful interfaces.
n Outlining the key trends for the next
5 years, entering on mobilisation, digitisation, screenification, intelligisation
(sic), automation and robotisation and
what will it mean to b e human?
Gerd Leonhard, Futurist, Author, CEO,
The Futures Agency, Switzerland
10am: Thought-Leaders’ Panel
New Media Opportunities: Collaborating in a Disruptive Phase
n Disruptive growth in Asian context:
How to differentiate content and
compete
n How new business models in paid
content market can help sustain and
grow customers in the era of intensified disruption?
n Exploring opportunities in the Asian
OTT market: Collaborative approaches
for telecoms, broadcasters and content
developers
n The road ahead for telecom and
terrestrial broadcasting convergence
Panellists:
- Malcolm Rodrigues, Chief Executive Officer, MyRepublic
- Shane Mitchell, Chief Digital Officer, Mediacorp
- Krishnan Rajagopalan, Co-founder and Chief Content and Distribution
Officer, HOOQ
- Gary McLaren, CTO, Hong Kong
Broadband Network
Moderator:
Tony Poulos, Managing Editor, Disruptive Views and Columnist, Telecom
Asia
10.40am: Morning Break and Refreshments
[VENUE: PEONY JUNIOR 4411]
Track C2: Capturing Viewers with
Immersive Experiences — At Home
and On the Go
10.55am: Chairman’s Address
Natan Edelsburg, Executive Vice-President, Muck Rack & Shorty Awards
11am: Spotlight on Sportscasting:
Delivering a Unique 28th SEA Games
Experience through Multiple Digital
Platforms
n Singapore SEA Games Organising Committee’s (SINGSOC) digital
strategy to integrate digital broadcast
initiatives like the TV App — what
worked/ what didn’t?
n Compelling content packaging and
1 June 2016
CONFERENCE HIGHLIGHTS
delivery within an immersive platform
(TV App) to achieve greater fan engagement
n Leveraging TV App/technology to
further better engage fans in Singapore and the SEA region
n Technology deployed to grow digital traffic, and architecture to enable
interactive multiple screes, cameras
and devices experience
Joint Presentation:
- Thomas Lim, Senior Director,
Corporate Strategy, Sport Singapore
- Harbans J Singh, Deputy Director,
Digital, Sport Singapore
- Mike Snell, VP of Sales APAC, EVS
11.40am: The State of TV Pirating:
How the Rough Waters of Torrenting
and Illegal Downloading are Creating Hurdles and Opportunities for
Broadcasters
n The state of TV pirating — How have
the top torrenting sites evolved in the
face of legal issues and why they are
still so popular
n The benefits of having your content
pirated
n The hurdles of having your content
pirated
n What broadcasters can learn from
pirating to create more immersive
content experiences
Natan Edelsburg, Executive Vice President, Muck Rack & Shorty Awards
12.10pm: TVut: Second Screen Applications and Capitalisation Opportunities
n Cultivating the right user experience
to attract and retain the audience
n How to monetise second-screen
through leveraging audience engagement?
n Is second-screen a new revenue opportunity for networks and programmers?
n Capatalise marketing and advertising revenue through second-screen
searchers
n Making effective use of technology
as a monetisation tool
n Case study TVUT-KBS 2nd Screen
service platform
Daehoon Choi, Research Engineer,
Korea Broadcasting System (KBS)
12.40pm: Lunch Break and Exhibition Viewing
1.30pm: The Hong Kong Jockey Club
Case Study:
Immersive Entertainment for Live
Racing — Tested Technology and
Experience
n Surrounded racegoers with the
world’s most cutting-edge technology
to redefine the racing experience
n Immersive experience for racegoers
— Enhanced on-track action with live
broadcasts, up-to-the-minute racing
feeds, interactive photo booth, nextgeneration audio-visual entertainment, and mobility solutions
n Technology being deployed and
experience gained
n What worked and what did not
Oonagh Chan, Head of Broadcasting
Services, The Hong Kong Jockey Club
2pm: Taiwan Case Study:
Current Broadcasting Market and
the Rise of Multi-Channel Networks
in Taiwan
n What is the current broadcasting
landscape and how the business models are changing?
n Managing emerging Multi-Channel
Networks (MCNs) and to capitalise on
rising digital video trends in Taiwan
n How viewing is diversifying across
multiple screens and content niches?
n How will monetisation strategies
evolve?
n Highlights on broadcasting technology
Leh-Chyun Lin, Vice President, Public
Television Services Taiwan
2.30pm: I Heart Subscribers:
When Fighting for Subscribers’ Hearts
and Minds; Are Content and Value for
Money the only Differentiators? What
Part Does a Personalised Experience
Across the Customer Journey Play in
Driving Engagement, Growing ARPU
and Reducing Churn?’
n Understand what the critical moments are in the customer journey
and why each step is important to an
immersive experience
n Learn what consumers think during
critical moments — what frustrates
them? What experiences do they like?
n Consider that not all subscribers are
equal. How could you handle different
personas across the customer journey?
n What real world examples and best
practice can be used to tackle some
of the key moments in the customer
journey?
Bhavesh Vaghela, Chief Marketing
Officer, Paywizard
3pm: Smartphone Emerges as Hub
for Entertainment Discovery & Home
Control
n With Bluetooth, Wi-Fi and now IR
connection modes available in most
smartphones, these ubiquitous and
ever present personal devices are now
evolving into a major gateway both for
video entertainment and control of the
smart home
n Asia in many respects is leading
the way in services across multiple
platforms and territories: How is the
market developing differently around
the globe?
n Global survey: Consumer preferences for smart phone features
n Case study: What does Peel tune-in
data tell us about entertainment video
consumption around the globe?
Kishore Poreddy, Head – India, Peel
3.30pm: Afternoon Break
4pm: The Key Takeaways
When comes to content capitalisation
strategies, penetrative angles and the
ability to bring your audiences to embark on the journey with you through
the emotional-compelling storytelling
and complementing technologies that
will maximise their experience are
the new age approaches to cater the
growing expectations of millennials
audiences.
In this se ssion, just before the afternoon break commences, delegates are
encouraged to post their questions related to the commercial angles within
the content capitalisation strategies,
especially those that were not addressed in any of the sessions today.
5pm: Chairman’s Closing Remarks
and End of Conference Day 2
[VENUE: PEONY JUNIOR 4511]
Track T2: Broadcast Standards &
Video Encoding Technologies
10.55am: Chairman’s Address
Dr Amal Punchihewa, Director of
Technology & Innovation, ABU
11am: Latest News from the DVB
Project
n Latest news on DVB technologies,
standards and announcements
n What will be the relevance of broadcast TV in the future?
n Regional perspectives on technological developments and activities
n What’s in store for 2017 and beyond?
Dr Peter Siebert, Executive Director,
DVB Project Office
11.30am: The Challenges of UHD
Formats and Standardisation
n UHDTV standards update — The
more and the better pixels?
n What are content providers, broadcasters priorities, activities and why?
n What are service providers priorities,
activities and why?
n What are the challenges for the
technology moving forward?
n The data rate challenge — How to
deliver UHD?
n When will UHD be deployed in
2016?
Thierry Fautier, Vice-President Video
Strategy, Harmonic Inc., President,
Ultra HD Forum
12pm: Latest Updates on Video
Coding
n What is the uptake on High Efficiency Video Coding (HEVC)?
n Latest update on MPEG Standardisation
n What are the current video coding
technologies in the market?
n Is there an alternative on MPEG?
Femin John, Director, ATEME
12.30pm: Lunch Break and Exhibition Viewing
1.30pm: Mobile Television with T2:
Where Do We Stand?
n DTT reception with mobile devices
what is the market uptake?
n How is the wireless T2 technology
enabling it?
n Low power consumption and diversity reception — Are the right chip sets
in place?
n What are updates on the DVB-T2
industry standard in key European and
Asian countries?
Robert Vermeer, Global Marketing
Manager, Sony Semiconductor
2pm: Virtual Reality: The Next Big
Thing in Broadcast
n Will VR find its way into broadcast?
n Will VR in sports become a reality
sooner than anticipated?
n What are the challenges of creating
a good VR content and 360 video?
highlights for VR gaming and video
Dr.-Ing. Ralf Schäfer, Head, Video
Division, Fraunhofer Heinrich Hertz
Institute
2.30pm: UHDTV: Where Are We
Heading?
n Update on UHDTV Standards
n Update on EBU’s plans toward UHDTV
n Analysing the End to End chain:
What are the remaining technological
obstacles to UHDTV adoption
Dr Peter Siebert, Senior Manager,
European Broadcasting Union (EBU),
Technology & Innovation
3pm: Afternoon Break
n Technology
3.30pm: TS or not TS? Is that the
Question?
n What was the TS designed to do,
and why was it designed that way?
n What has changed since the TS was
first designed?
n TS and non-TS solutions: Do they, or
should they, compete or cooperate?
n What are the implications of this
debate for Standards Organisations?
Kevin Murray, System Architect, Cisco
4pm: The Future of Terrestrial Broadcast
n Current and anticipated role of terrestrial broadcasting
n What are the trends and developments?
n Update on technology, services and
consumer expectations, spectrum
requirements and regulations
n Debate between terrestrial broadcast and broadband
Frank Herrmann, Project Leader –
Digital Television Projects, Panasonic
R&D Centre
4.30pm: UHD Displays and HDR+
Viewing Experience — Technology
and Standards Guidelines for Interoperability
n Fundamental details surrounding
High Dynamic Range (HDR+) and its
expected impact on the future of TV
n Outlining the necessary elements
within Ultra High Definition (UHD)
and how they each affect the viewing
experience
n Standardization requirements needed to bring about the next stage of
UHD TV
n The impact on broadcasters, including an assessment of timeframes for
upcoming UHD phases
Khush Kundi, Head of Compression,
APAC, Ericsson
5pm: Audio Technologies for Immersive Audio Experience
n Broadcast industry moves to a new
standard — How to deliver a more
immersive audio experience to the
customer beyond the limitations of 5.1?
n What technology is behind the Immersive (3D) new audio experience?
n New features of 3D and object
oriented Audio to TV and streaming
sound
n Technology in the home for the new
audio experience
Satoshi OODE, Research Engineer, Japan Broadcasting Corporation (NHK)