Asia-Pacific Broadcasting (APB) BroadcastAsia2016 Show Daily - Day 2 | Page 2
22 BROADCASTASIA2016 SHOWDAILY
1 June 2016
BroadcastAsia2017 to be
held at Suntec Singapore
While welcoming delegates to imbX2016,
Lindy Wee, chief executive of event organisers Singapore Exhibition Services, traced the
path that the three concurrent exhibitions
had taken since their humble beginnings
in 1979, and revealed how much they had
grown.
“Through this period, the global economic landscape has increasingly tilted in
favour of Asia,” said Wee. “Home to more
than half of the world’s total population,
the region also covers some of the fastestgrowing and emerging markets, and is all
set to be the main force of global economic
growth.”
Wee said that the introduction of
streaming services such as HOOQ, iflix and
Netflix in the region had provided proof that
consumers were demanding engaging content anytime, anywhere and across multiple
devices. The refreshed TV Everywhere! Zone
this year dealt with just that, and promised an
experiential showcase of solutions across the
❝The region
is all set
to be the
main force
of global
economic
growth.❞
— Lindy Wee,
Singapore Exhibition Services
non-linear broadcasting value chain.
In conclusion, the Singapore Exhibition
Services chief informed the audience that,
based on feedback from all stakeholders,
there would be a major change to the event
next year. “Come 2017, BroadcastAsia, CommunicAsia and EnterpriseIT will be a threeday event (May 23-25),” she said. “In addition,
BroadcastAsia will be moving to Suntec City,
located just a stone’s throw away.”
Singapore to invest in country’s talents
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“Following the launch of Infocomm Media
2025, we proceeded quickly to restructure
the Infocomm Development Authority (IDA)
and the Media Development Authority
(MDA) into the Infocomm Media Development Authority (IMDA) and the Government
Technology Agency (GovTech),” he said.
“IMDA, which will be responsible for
implementing the Infocomm Media 2025
plan, will develop and regulate the infocomm
and media sectors in a holistic way to create
a dynamic and exciting sector.”
The minister asserted that the third
principle would be to invest in the country’s
talents. He said that Singapore was making
a big national push to help students and
ICT professionals to constantly refresh and
update their skillsets, and that he had announced the setting aside of S$120 million
(US$87 million) to invest in the development of infocomm capabilities over the
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next three years.
“We are adopting an integrated approach — government, together with industry — to grow these capabilities through
the TechSkills Accelerator (TeSA, for short),”
Yaacob said.
TeSA has two focus areas: TeSA Core, that
focuses on foundational ICT skills that are
relevant across all industries such as cyber
security and data analytics; and TeSA Sector
that will comprise more specialised skillsets
that build on the TeSA Core foundation,
starting with the finance and healthcare
sectors.
“We have also started a CODE@SG
movement to help our students pick up
computational thinking and basic coding,
and to inspire them with the transformative
potential of technology,” Yaacob said. “We
believe that coding, story-telling and design
are core skills that will stand our young in
good stead to seize future opportunities,
and to succeed in a digital-enabled world.”
for broadcasters and service providers
in Asia-Pacific, Measat believes that 4K/
UHD HDR is an altogether more attractive
proposition, as reflected in the number of
customers who have been enquiring about
4K/UHD HDR, Loke reports.
He adds: “We also definitely see a 4K/
UHD market for us in this region. The main
challenge for 4K/UHD now comes with finding enough, and the right content, as well
as to navigate the additional bandwidth
requirements.”
And Measat is continuing to build its
4K/UHD neighbourhood in Asia, as the Insight 4K/UHD channel became the second
4K/UHD channel to be distributed via the
Measat-3a satellite 91.5°E video neighbourhood.
In September 2015, the Fashion One 4K
channel was launched on the Measat-3a.
High throughput satellite (HTS) is another
domain in which Measat is looking to further
invest in the coming years, with the Measat-5
satellite already offering HTS capabilities.
Two more HTS-enabled satellites are
in the pipeline for Measat, Loke reveals, as
the company continues to look towards the
future.
"The lifetime of a satellite is 15 years,
and once launched cannot be 'changed'," he
points out. “The marketplace also continues
to change very quickly. This means that
satellite operators are finding it increasingly
difficult to feel the pulse of the industry.
“But we will continue to evolve and,
working with the right partners, will continue
to seek out the most cost-efficient solutions
for our customers,” says Loke.
Measat is at CommunicAsia2016 at
booth 1T3-01.