Asia-Pacific Broadcasting (APB) BroadcastAsia2016 Show Daily - Day 1 | Page 10
10 BROADCASTASIA2016 SHOWDAILY
10
31 May 2016
Magna Systems brings next-gen solutions
to address broadcast needs in Asia
Patrick So, regional manager, Asia-Pacific, Magna
Systems and Engineering, examines the direction
in which Asia’s broadcast industry is heading,
and invites visitors to booth 5C2-01 to check out
a range of products and solutions that address
today’s emerging technologies.
What are some of the key technologies that Magna customers
in Asia have been asking for?
Patrick So: As you would expect
from a systems integrator like
Magna, there are many technologies sold and integrated over the
course of a year. It’s fair to say that
those technologies that fit into the
IP convergent space have been
particularly popular and sought
after. These include, but are not
restricted to, media asset management (MAM), storage, IPTV encoding and monitoring.
In truth, while there is still a
fully-automated, enterprise-class
digital media transcoding and
workflow systems.
There is also the TVUPack
family of IP-based live video mobile uplink solutions and, last but
not least, XOR Media showcases
its high-performance, open, IT
storage, specialised for media applications and private cloud data
centres.
great deal of transition in the Asian
broadcast industry, we have still
had wide-ranging success with
other more traditional products including monitoring, on-air graphics and branding, broadcast network and distribution, high-speed
file transfers, ad-insertion, multiscreen video delivery, storage of
many varieties, MAM, transcoding,
mobile broadcasting and uplink
solutions, as well as cloud-based
storage solutions.
Which of these technologies is
Magna highlighting at BroadcastAsia2016?
So: I’m delighted to say that we are
demonstrating all of the above this
year, namely, Bridge Technologies
with its family of media monitoring
and analysis solutions; ChyronHego
with solutions in broadcast graphics creation, playout and real-time
data visualisation; and Enensys with
products and demonstrations that
will encompass broadcast network
equipment for digital terrestrial TV
(DTT), mobile TV and IP distribution.
FileCatalyst is demonstrating
how to eliminate slow file transfers with the FileCatalyst platform,
Media ware is offering lossless
❝There are more cable and IPTV operators —
who also happen to be telcos — working with
and alongside traditional broadcasters, and who
are trying to occupy the same viewer space as
the big streaming companies.❞
— Patrick So, Regional Manager, Asia-Pacific,
Magna Systems and Engineering
MPEG long-GOP editing and advertising insertion and programme
splicing solutions, and Media
Excel’s software solutions support
real-time, multi-screen and 4K/
Ultra HD (UHD) video encoding.
Storage is covered by Oracle,
whose application-engineered
storage is co-engineered with
Oracle software to accelerate applications, increase efficiency, and
improve management.
TAG Video System is highlighting its IP monitoring products,
Tedial comes with its awardwinning Evolution MAM solution,
and Telestream is highlighting its
cross-platform applications and
MORE REVENUE
LESS COSTS
Reach extra eyeballs with targeted channels
and services
Increase efficiencies in scheduling and material
workflows
WHATS’On
The Broadcast Management System for the future
www.mediagenix.sg - [email protected]
In what direction is Asia's broadcast industry heading, and what
will be some of the main challenges and opportunities facing
broadcasters?
So: Clearly, Asia’s broadcast industry is heading towards a further
adoption of over-the-top (OTT)
and the implementation of IPbased delivery. There are more
cable and IPTV operators — who
also happen to be telcos — working with and alongside traditional
broadcasters and trying to occupy
the same viewer space as the big
streaming companies.
The challenges are many, including figuring out how all these
competing companies and technologies are going to work together in the same space, and still
be profitable. Having said that, OTT
and IP offerings and technologies
now give broadcasters incredible
opportunities they have never
had before, in terms of reaching
new viewers and attracting more
eyeballs.
Broader audiences also mean
there is potential for increased and
more targeted advertising, and this
in turn means more revenue.