Asia-Pacific Broadcasting (APB) BroadcastAsia2016 Show Daily - Day 1 | Page 10

10 BROADCASTASIA2016 SHOWDAILY 10 31 May 2016 Magna Systems brings next-gen solutions to address broadcast needs in Asia Patrick So, regional manager, Asia-Pacific, Magna Systems and Engineering, examines the direction in which Asia’s broadcast industry is heading, and invites visitors to booth 5C2-01 to check out a range of products and solutions that address today’s emerging technologies. What are some of the key technologies that Magna customers in Asia have been asking for? Patrick So: As you would expect from a systems integrator like Magna, there are many technologies sold and integrated over the course of a year. It’s fair to say that those technologies that fit into the IP convergent space have been particularly popular and sought after. These include, but are not restricted to, media asset management (MAM), storage, IPTV encoding and monitoring. In truth, while there is still a fully-automated, enterprise-class digital media transcoding and workflow systems. There is also the TVUPack family of IP-based live video mobile uplink solutions and, last but not least, XOR Media showcases its high-performance, open, IT storage, specialised for media applications and private cloud data centres. great deal of transition in the Asian broadcast industry, we have still had wide-ranging success with other more traditional products including monitoring, on-air graphics and branding, broadcast network and distribution, high-speed file transfers, ad-insertion, multiscreen video delivery, storage of many varieties, MAM, transcoding, mobile broadcasting and uplink solutions, as well as cloud-based storage solutions. Which of these technologies is Magna highlighting at BroadcastAsia2016? So: I’m delighted to say that we are demonstrating all of the above this year, namely, Bridge Technologies with its family of media monitoring and analysis solutions; ChyronHego with solutions in broadcast graphics creation, playout and real-time data visualisation; and Enensys with products and demonstrations that will encompass broadcast network equipment for digital terrestrial TV (DTT), mobile TV and IP distribution. FileCatalyst is demonstrating how to eliminate slow file transfers with the FileCatalyst platform, Media ware is offering lossless ❝There are more cable and IPTV operators — who also happen to be telcos — working with and alongside traditional broadcasters, and who are trying to occupy the same viewer space as the big streaming companies.❞ — Patrick So, Regional Manager, Asia-Pacific, Magna Systems and Engineering MPEG long-GOP editing and advertising insertion and programme splicing solutions, and Media Excel’s software solutions support real-time, multi-screen and 4K/ Ultra HD (UHD) video encoding. Storage is covered by Oracle, whose application-engineered storage is co-engineered with Oracle software to accelerate applications, increase efficiency, and improve management. TAG Video System is highlighting its IP monitoring products, Tedial comes with its awardwinning Evolution MAM solution, and Telestream is highlighting its cross-platform applications and MORE REVENUE LESS COSTS Reach extra eyeballs with targeted channels and services Increase efficiencies in scheduling and material workflows WHATS’On The Broadcast Management System for the future www.mediagenix.sg - [email protected] In what direction is Asia's broadcast industry heading, and what will be some of the main challenges and opportunities facing broadcasters? So: Clearly, Asia’s broadcast industry is heading towards a further adoption of over-the-top (OTT) and the implementation of IPbased delivery. There are more cable and IPTV operators — who also happen to be telcos — working with and alongside traditional broadcasters and trying to occupy the same viewer space as the big streaming companies. The challenges are many, including figuring out how all these competing companies and technologies are going to work together in the same space, and still be profitable. Having said that, OTT and IP offerings and technologies now give broadcasters incredible opportunities they have never had before, in terms of reaching new viewers and attracting more eyeballs. Broader audiences also mean there is potential for increased and more targeted advertising, and this in turn means more revenue.