Asia-Pacific Broadcasting (APB) BCA/CMMA2017 Products & Services | Page 16

Photo taken during last year’s lucky draw at BroadcastAsia2016 At BroadcastAsia2017, SCISYS is showcasing the next generation of visual radio workflows in partnership with Broadcast Bionics. Harald Gröger, international sales of SCISYS, discusses the importance of integrating social media and studio controls in developing systems to enhance visual radio workflows. giving away an Apple a day! APB is once again giving away an Apple Watch a day in a lucky draw during BroadcastAsia / CommunicAsia 2017, May 23 -25. If you are a follower of APB’s Facebook (www.facebook.com/ APBNews), APB’s Twitter (www.twitter.com/APB_News), and like the news alerts, just /APBNews show the SCISYS whipping up its ‘secret sauce’ for visual radio workflows on your phone to any APB’s staff at Booth #6A5-01, Level 6, Suntec Convention Centre, The concept of visual radio is not yet clearly defined. Different radio organisations understand it to be different things — from live video streams from the studio during a show to enhancing the radio playout with additional metadata, such as album covers, tour dates, artiste information, and many more. What broadcasters do agree on, however, is that visual radio requires new workflows, new programme ideas and new resources. Broadcast Bionics and SCISYS have joined forces and expertise to put together their “secret sauce” for visual radio workflows, social media integration, and studio controls to develop systems. Their cutting-edge approach allows the addition of visual radio workflows into existing radio workflows. Following the emergence of visual radio, it is important that technical systems are able to support and adapt to changing requirements. Moreover, as visual radio is currently applied in most cases as an “add-on”, new systems are likely to be working with limited additional resources. The solution by SCISYS and Broadcast Bionics highlights all of the necessary elements needed for producing visual radio. These include live video feeds from cameras, and separate video playout from asset files, graphics and stills, which are all synchronised with the existing radio playout. Furthermore, social media integration plays a big and simply drop your name card into the bowl for the daily lucky draw. You must be present at the /APB_News 5pm lucky draw for the chance to win the premium smart watch. Brief About APB Asia-Pacific Broadcasting (APB) has been the voice in the broadcast and multimedia industry for the past 34 years. APB brings to our readers news of ground-breaking events, views and interviews of the industry’s movers and shakers, reviews of the hottest development impacting the industry as well as tracking the latest technology trends. 14 The dira! Scotty app from SCISYS is a mobile content- creation solution designed for journalists to prepare their stories and deliver them back to the TV station.